STB partners with PH restaurants, unveils second Zi Char web series

The Singapore Tourism Board (STB) continues to promote in the Philippines a cooking style popular in the Lion City.  

SAVORY SINGAPOREAN SPECIALTIES. The Singapore Tourism Board partners with five Philippine restaurants serving Zi Char dishes, such as (from left) HotKiss Kitchen’s Chilli Crab Brioche Burger, Byrd Tubs’ Har Cheong Gai, and Sambar’s Marmite Pork Ribs
For the second phase of its Zi Char promotion, STB partnered with five restaurants in Metro Manila serving Singaporean dishes. Zi Char, which means “to cook and fry”, is a popular cooking style in Singapore with hints of Malay, Indian, and Peranakan influences. It’s home-cooked inspired and comes in large portions. 

It highlights Byrd Tubs’ (@byrdtubs) Har Cheong Gai and Salted Egg Fried Chicken, China Mommy’s (@chinamommyPH) Sotanghon Crabs, I’M Hotel’s HotKiss Kitchen’s Chilli Crab Brioche Burger, Sambar’s (@sambarph) homestyle offerings, and Comer y Comic’s (@comerycomic) flavored butters. 

Comer y Comic’s flavored butters
“Many of us are missing Singapore dishes, and this is an exciting chance to taste our Zi Char favorites as we wait for borders to open,” said Ruby Liu, STB’s area director for the Philippines. 

Zi Char or Char lang

Following the first YouTube series where Marvin Agustin learned how to pronounce “Zi Char” (tse-chah), the actor and restaurateur this time teaches fellow celebrities how to cook Zi Char dishes for the web series “Zi Char or Char Lang”. 

Agustin’s guests include musician-couple Karylle and Yael Yuzon, comedian Victor Anastacio, and former love team partner Jolina Magdangal.

China Mommy’s Sotanghon Crabs
Agustin will teach the guests how to cook Zi Char recipes such as chili crab and pork rib king. If it’s a success, he will say “Zi Char!”, and if not, then it’s “char lang!”

“I’m so excited for people to see ‘Zi Char or Char Lang’ because I really had fun shooting this with my friends and I was able to share my knowledge about Zi Char, thanks to chef Bjorn!” he said.

Topics: Singapore Tourism Board , Zi Char promotion , Metro Manila , Victor Anastacio , Marvin Agustin
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