A little over a year since Grab first introduced its delivery-only cloud kitchen concept in the Philippines, two new GrabKitchen facilities open in Malate and Parañaque.
“GrabKitchen is basically a central commissary optimized for food deliveries and takeaways. There are no dinner areas, only kitchen spaces for staff,” explains Josephine Kamiyama, project lead for GrabKitchen in the Philippines.
The multi-merchant concept, Kamiyama adds, is designed to offer convenience to consumers by allowing them to order items from different restaurants and brands (mix and match) in one transaction and pay only one delivery fee, and to enable partner-restaurants to expand with minimal capital expenditure.
The first GrabKitchen in the country opened at Glorietta 2 in Makati in February 2020, the second branch opened in Sampaloc, Manila in February 2021. “Many restaurants are becoming aware that cloud kitchen offers more savings and efficiency, and the staff can concentrate on cooking and preparing orders,” shares Kamiyama.
Ed Firmalo, president of Frankie’s New York Buffalo Wings, affirms, saying the cloud kitchen option, with no dining customers, allows their staff to focus on the kitchen.
The newly opened and now operational GrabKitchen Malate is Grab’s biggest facility to date, bringing 15 merchants together in the 400-square meter commissary. The facility houses Omakase, Frankie’s, Recovery Food, Paper Moon, Yogorino, Pepi Cubano, Dapo at Tisa, King Chef, La Tita, Selecta, So Mot, Blu Kouzina, Coco Fresh Tea and Juice, Merienda by Pan De Manila, and Go! Salads.
Diners in the metro south, meanwhile, can order their favorites from 24 Chicken, Alishan at the Alley, Army Navy, Cara Mia, La Titas MNL, Pizza Telefono, Kyoto Sushi Bake, Bahn Mi Kitchen, El Nacho Libre, Sheikh’s Kebab, Breakfast for 2, and Black Kimchi from GrabKitchen Parañaque.
The Parañaque facility offers long-distance delivery to customers in Muntinlupa, Pasay, Las Piñas, and select areas in Cavite.
Customers can choose the mix and match option to order from more than one restaurant or simply order from their preferred merchant present in the GrabKitchen near them.