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Friday, April 19, 2024

McCormick’s ‘Together, We Flavor’: A culinary expertise and innovation forecast

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McCormick Culinary, through its “Together, We Flavor” event, presented delightful food inspirations and insightful revelations on the food industry that go beyond flavor. 

The spotlight was on McCormick’s 23rd Flavor Forecasts that looked into over a thousand trend signals and sampled hundreds of flavors.

The McCormick Culinary team of experts identified three main flavor trends for 2023:

Full Flavored Fats – Gone are the days when fats were misunderstood and shunned. Now, they have emerged as the unsung heroes in the kitchen, infusing everyday dishes and drinks with an irresistible richness. From velvety butter to plant-based wonders, the possibilities are endless and the flavors are simply divine. 

Renowned McCormick chefs Michelle Zammit (Senior Culinary Development, McCormick Australia, right) and Tenten Casasola (Innovations & Culinary Team Manager, McCormick Philippines)

Everyday French – This cuisine has been liberated from the confines of fine dining to make its way into the hearts and kitchens of everyday food lovers. Grounded in the techniques and ingredients of French cooking, but democratized for today’s kitchen, French cuisine has never been more approachable. 

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Beyond Heat – Heat means more than being just hot. McCormick pushes beyond singular spicy by experimenting with complementary ingredient pairings that push boundaries and awaken the senses with the different notes that each spice brings out. 

Grand Hyatt’s Executive Chef Mark Hagan presented his Loup De Mer A La Meuiniere – a testament to the power of full-flavored fats. The delicate sea bass, pan-seared to perfection butter, was crowned with a luscious lemon caper butter sauce. 

The Camembert Au Four showcased the magic of Everyday French. Baked to perfection, the creamy camembert was adorned with homemade fig jam, honey, and toasted walnuts.

The Spiced Soft Serve Ice Cream, on the other hand, showcased the strength and depth of spices beyond their fiery reputation. Velvety vanilla soft serve, infused with McCormick’s Szechuan peppers, took center stage, accompanied by a delicate honey twill.

For his part, Miko David, president and co-founder of David & Golyat Management, Inc., shared insights on consumer preference in the Philippines.

He said the pandemic has reshaped the dining landscape, with fast food services surging in popularity and chicken dishes becoming a morning staple. 

David also noted the influence of social media in shaping consumer choices, underlining the importance of establishing a strong digital presence for food establishments. 

Loup De Mer à la Meuiniere—Sea bass pan-seared in brown butter with lemon caper butter sauce and McCormick’s star anise, cracked pepper, cilantro leaves, and parsley leaves

Greg Camacho, Grab Director for Deliveries, said that in a world where hybrid lifestyles reign supreme, “an omnichannel strategy is integral in futureproofing the success of businesses after the height of the pandemic.”

“Food enterprises must provide consumers with the digital convenience they need both for on-demand deliveries and in-store dining. The future of food lies in embracing technology while nurturing authentic human connections,” Camacho said.

Eric Dee, Chief Operating Officer of Foodee Global Concepts, added that technology is a powerful tool to enhance efficiency and streamline operations, allowing more time for meaningful human connections in the culinary industry. 

Follow McCormick Culinary Philippines at: FB: https://www.facebook.com/mccormickculinaryphilippines IG: https://www.instagram.com/mccormickculinaryph/ Shop for McCormick: https://store.mccormick.com.ph/ To get in touch with McCormick Culinary: Email: culinary@mccormick.com.ph

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