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Thursday, March 28, 2024

Teaching children the relevance of recycling

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Recycling is a word that Filipinos are familiar with. Many recycling industries have been developing in the Philippines to meet local waste management demands. Yet recycling doesn’t have to be limited to older audiences, as children can readily learn values through sustainable activity while advocating environmental preservation.

In the new episode of the YouTube series Miming and Friends, the process of recycling is explored more. This aims to help kids understand how they can impact and families know how else their plastic waste can be recycled in their communities.

Miming and Friends, led by Cat-Fish Miming, flying lizard Buboy, and Unicorn Anacorn, is an animated YouTube channel that’s a treasure trove of knowledge for the younger generations.

The cast of ‘Miming and Friends’ highlight the relevance of recycling plastic in their latest episode

Besides the vibrant animations, the animated series also takes a musical approach to entice more of its young audiences to absorb its various valuable messages. In nearly six minutes, the newest episode of Miming and Friends gives a detailed yet uncomplicated lesson on the recycling process for plastic materials and how children and other community members can play a significant part in giving new life to old materials, all while avoiding excessive consumption of other resources.

The channel is the creation of Miming and Fwends Animation Studios, formed by partners Ramon and Meryll del Prado from Dumaguete, Negros Oriental.

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Other video topics include values, how to count and sing, and the importance of caring for each other and the environment–all from the multilingual and multicultural perspective of the Filipino experience.

In 2022, Miming and Friends partnered with snacks company Mondelez Philippines to create content about waste management at home to serve as educational materials for children and their families. Mondelez Philippines is the maker of beloved snack products such as Tang, Eden Cheese, Cheez Whiz, Oreo, Cadbury Dairy Milk, Toblerone, and Chips Ahoy!, to name a few.

With a legacy of 60 years in the Philippines, the Mondelez Philippines’ purpose has been to empower people to snack right, with the right snack, for the right moment, and with quality products made the right way. Making snacks the right way means growing their business with a positive impact on people and the planet.

One of its focus areas is using less packaging for its products, utilizing better packaging, and helping improve waste management and recycling systems.

Miming and Friends for the Extended Producer Responsibility Law

Information and education campaigns like the partnership with Miming and Friends are one of the ways Mondelez Philippines complies with the Extended Producer Responsibility on Plastic Packaging Waste Law or the EPR Law.

This newly passed law establishes a national policy on adopting a systemic, comprehensive, and ecological solid waste management program. Among other provisions, identified companies such as Mondelez Philippines retrieve and divert 20 percent of their total plastic output starting this year.

“Beyond compliance, we have pledged to not only achieve what is required by law but as much as 100 percent of our plastic packaging output for 2023,” shares Caitlin Punzalan, CGA Lead of Mondelez Philippines. “In addition, we employ information and education campaigns, like our partnership with the Miming and Friends series, which is geared to inform our consumers of, among others, responsible management of plastic waste.”

Continuing Partnership with Save Philippine Seas

Providing waste management knowledge for the Miming and Friends series is Save Philippine Seas (SPS), led by Executive Director and “Chief Mermaid” Anna Oposa. SPS is an organization that aims to empower citizens toward environmental consciousness, leading to collective action and behavior change.

“The first episode of our partnership launched last year was about waste segregation. Proper waste segregation increases the chances of materials finding their way to their recycling streams. While there is much to be developed, we have a growing recycling industry here in the Philippines. This episode aims to encourage us all to find partners in our communities, from individual waste collectors to junk shops, and work with them to ensure our waste does not end up in oceans.”

To find out more about how to be part of recycling efforts, watch Episode 2 of Miming and Friends at https://www.youtube.com/watch?v=WEJDrrCsbzE&ab_channel=MimingandFriends.

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