Those who find joy in loving unconditionally, those who never give up on love, and those who love endlessly felt all kinds of #feels when homegrown fast food chain Jollibee released its three-part Valentine series.
Facebook erupted with hugots when Jollibee rolled out the first in its three-part series entitled “Vow.” The Ianco Dela Cruz-directed video instantly became viral shortly after it was posted on the fast food's Facebook page, it got 10 million views within 24 hours. It follows the story of a guy who meets “the one” at Jollibee, falls in love with her, and vows to make her happy. But the plot twist in the end struck people down to their core.
“Crush,” meanwhile, is a feel-good romanic tale set in the '80s, about a young college guy who expresses his adoration for his crush through Yumburger with memos. During their homecoming, the now old college student still makes the romantic gesture he did for the girl he fell in love with. The video is directed by Joel Ruiz.
The last installment, “Date” tackles the never-ending love of a couple. Directed by Pepe Diokno, the most dramatic video among the three shows a young boy preparing a perfect Valentine's date for his mom by following his father's—who can't be with them—instructions.
Aside from celebrating the joy of love and melting people's hearts, perhaps the other great thing that came out from Jollibee's heartwarming series is that people suddenly craved for 2-piece Chickenjoy, Yumburger and Jolly Spaghetti.