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Saturday, April 20, 2024

L’Indochine’s collaboration with Anina Rubio

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Following the success of their first artist collaboration, L’Indochine’s inspiration seekers Char Carlos and Leona Panutat “wanted to once again work with a local artist that shares the same vision as we do and showcases her experiences and inspiration through her work.”

They found a perfect partner for a lifestyle collection they wanted to create with well-known local calligraphy and watercolor artist Anina Rubio. “Anina’s pieces all tell a story,” say C&L.  “They are vibrant, and absolutely beautiful to look at.”

Calligraphy and watercolor artist Anina Rubio creates designs for fashion and home pieces of L’Indochine 

Anina, on the other hand, has “always been inclined to brands which have well-curated products.  Each L’Indochine piece is curated and unique from one another, but at the same time cohesive and focused on one goal—to inspire.”

Inspired by Anina’s love for travel and exploring our country’s amazing beaches, L’Indochine created a 10-piece collection that lets you live the island life in style. It’s a collection that tells a story of Anina’s travels, processes, adventures and perceptions of Philippine nature and culture.

Nature elements in the Philippines, which she saw in her travels, are the major theme of Anina’s designs

The collection is close to her heart and is generally inspired by nature elements in the Philippines—banana leaves, coconut leaves, hibiscus, urchins, corals and seaweed. “My designs are also more pattern-oriented, which is a deviation from my usual typography/calligraphy artworks,” Anina adds. “Each piece, despite being from the same collection, has a different pattern.”

Anina has also observed that “our country is surrounded by greens and blues and those two are what sparked my designs for this collaboration: Underwater and Tropics.”

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Anina (seated fifth from left) with guests of #LIndochineLovesAninaRubio collection launch

C&L are thrilled that this is the brand’s first collaboration that carries both home and fashion pieces. “Our previous collaborations focused mainly on fashion accessories—jewelry, bags and pouches,” they say.  “This time we wanted to create beautiful pieces for the home as well because we’ve always believed in surrounding ourselves with things we love, pieces that spark joy and tell stories.”

For fashion, there is an all around tote bag that’s perfect for traveling, notebooks for sketching or jotting down notes, pencil cases, pouches for storing your swimwear, and L’Indochine’s best selling travel clutch.  For the home, there are hand painted galvanized buckets, stools, beaded pillow cases, placemats and framed artwork.

Fun and function come together in these hand painted galvanized buckets

The #LIndochineLovesAninaRubio collection is exclusively available at L’Indochine.

Whether you’re planning to add a touch of the exotic to your wardrobe or searching for an exquisite gift, check out L’Indochine stores located on the 4th level of SM Mega Fashion Hall and 3rd level of SM Aura Premier.

Photography by Sheila Catilo

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