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Thursday, March 28, 2024

Sony Improves Everyday Experiences with the World’s Best Camera in a Smartphone

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Did you know that the first “camera phone” hit the market in the year 2000? At the time, it was hard to imagine that phones would become the most popular cameras. Since then, mobile device users have gone from using feature phones to send grainy images to their contacts to snapping and sharing high-resolution images and videos with entire social networks in real time. For some users, a smartphone’s camera function is even more important than texting or calling.  

Since phone cameras have replaced digital cameras for people who take photos for fun (and who don’t want to lug around two devices), camera specs are often presented front and center during new smartphone series product launches. 

Sony’s next-generation smartphones – the Xperia Z5, Xperia Z5 Compact, and the world’s first 4K smartphone, the Xperia Z5 Premium – bring together the latest innovations in camera, design, and display.  The company that produces the image camera sensors for other popular smartphones has adopted the most advanced technology for its own line. 

Xperia Z5 Premium

Five Features of Note in Sony’s New Xperia Z5 Smartphone:

1. Fastest Autofocus 

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As the competition over megapixels winds down, advancements in autofocus are the new point of reference for smartphone camera performance. If you’ve experienced the difficulty of taking a clear photo of a moving subject, you know that you don’t always have time to frame the perfect shot. The Xperia Z5’s camera captures split-second moments in motion with the fastest autofocus found in a smartphone. At a speed of 0.03 seconds, that’s quicker than the blink of a human eye. 

Best for: Moments without double takes. Mid-motion shots of sports and stunts. Taking photos of things you see outside the window of a moving vehicle. Capturing something cute your child or pet does. 

2. Low-Light Resolution 

Remember all the awful phone photos you saw of the last supermoon eclipse? How many badly lit photos of the sunset have you taken before giving up and deciding that to really enjoy it, “you just had to be there”? Do you believe that flash photography should be banned during social gatherings because it makes everyone look terrible? All your frustrations could be over with the Xperia Z5 low-light advancements that allow you to capture clearer photos at night or in darker surroundings.   

Best for: Preservation of detail and minimal noise in photos of sunrises, sunsets, and urban nightscapes. Quick shots of beautifully plated food at fancy, dimly lit restaurants. More flattering flash-free group photos of nights out. 

3. SteadyShot with Intelligent Active Mode for Video

If you can’t watch your own home videos without experiencing motion sickness, the SteadyShot feature will make your shaky hand-held camera work a little more watchable. Now you don’t have to pretend that your use of the jarring and disorienting shakycam for your videos is a deliberate artistic choice.    

Best for: Extreme sports. Chase scenes. Capturing action when you’re also in motion. 

4. Better Battery Life    

The Sony Xperia Z5 promises two days of battery life with regular use. Of course, using your screen for a long period of time will drain your battery faster than keeping your phone in your pocket. This is why quick charging times are essential. With the phone’s Qualcomm Quick Charge 2.0 enabled you can charge your phone for 10 minutes and get five and a half hours of usage or 45 minutes for one day’s usage. 

Best for: Covering all-day events. Long days of traveling with minimal downtime.  

5. 4K Ultra HD with Extra Memory Option (Xperia Z5 Premium Only)

The Xperia Z5 Premium is the world’s first 4K Ultra HD smartphone that allows you to enjoy images and videos at four times the resolution of Full HD. It even upscales regular content to near 4K quality. The Xperia Z5 Premium comes with 32GB of internal memory, but if you’re worried about running out of space at an inconvenient time you can add a 200GB external microSD card for extra space so you won’t need to make quick and painful decisions about what to delete in the middle of a once-in-a-lifetime luxury safari in Kenya. 

Best for: Taking a video of an entire concert with your phone. (Please don’t do this.) Documenting an entire long vacation or life phase on one memory card. Shooting footage for your own mini movie.  

Xperia Z5 and Z5 Compact are available in all Sony Centres and Sony Mobile Stores nationwide. Xperia Z5 Premium will be available on December 3, 2015. Pre-order period for the Xperia Z5 Premium (including gifts with purchase) is from November 6 to 22.

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