Bo’s Coffee has gotten everything going with its expansion to new store locations here and abroad with its operations well-organized, defined, and ready for a post-pandemic world.
A significant driver in the coffee shop industry is growing in the form of domestic and international expansions. With leading global coffee shops opening new stores in cities around the world, Bo’s Coffee responded to this challenge when it opened its first-ever international store in Bin Omran, Qatar in 2018 with Al Najed group, making a significant entry into the Middle East.
Further critical growth drivers are collaborations and partnerships. Bo’s Coffee has become a platform for the growth of Filipino artisan brands and social enterprises like Anthill Fabrics, Tsaa Laya, Kalsada Coffee, Theo & Philo, and more recently, cacao brand, Cacaomistry. Bo’s Coffee has long been a proponent of Philippine Coffee, putting a spotlight on local coffee traders and farmers and carefully selecting social enterprises to collaborate with to develop world-class products.
Bringing this passion along in the international scene for geographical expansion, Bo’s Coffee partnered with UAE’s Al Mulla Group. These alliances allow for exponential growth, putting the Filipino forward in the quest to elevate Philippine Coffee and the unique brand of Filipino hospitality here and abroad.
Local stores expansion
Stores depend greatly on customer traffic who not only drink coffee but also invest a significant amount of personal time. So most often, these stores are located in areas with convenient access for pedestrians or drivers. Bo’s Coffee continues to expand locally opening 20 stores across the country in 2022 and 30 more stores in 2023.
This expansion included new drive-thru stores, a channel that’s significantly growing. Bo’s Coffee opened its Banilad Town Center drive-thru store way back in 2011 before other coffee shop drive-thrus even began sprouting locally. The quick and convenient appeal of coffee drive-thru has become more apparent during the pandemic, that’s why Bo’s Coffee continues to place new drive-thru locations today to offer a more convenient way of getting a cup of Philippine Coffee. Following the opening of stores in the fast-growing Malolos City district earlier this year, Bo’s Coffee continues to open more drive-thrus that let you park, order, stretch, and relax as you enjoy your homegrown favorites.
Store format and size vary by location. Bo’s Coffee has strategically been opening locations in major thoroughfares, airports, and hospitals, and has opened its largest store in war-torn Marawi City with a grand 250-seater café set to not only serve its signature coffee and favorites, but also stake a long-term commitment to the city’s post-war rehabilitation.
Digital and online growth
Bo’s Coffee aims to grow its specialty operations further and has selectively pursued opportunities to leverage the brand through the introduction of new products and the development of new channels of distribution.
Expanding in various digital channels through its presence in delivery platforms such as GLife, Grabfood, GCash, and Foodpanda, and its own online ordering via messenger available in more than 100 stores nationwide.
Bo’s Coffee customers can also conveniently order Philippine coffee and baked products through its e-commerce website and popular shopping platform, Lazada and Shopee, for delivery nationwide and soon worldwide.
By offering an aggressive online sales operation, Bo’s Coffee has its eyes set on focusing on brand vitalization, product innovation, and consistency post-pandemic and has been accelerating operational effectiveness.
Indeed, Bo’s Coffee has made its mission to deliver an omnichannel customer experience in-store and online.
A growing international footprint
Post-pandemic, the coffee industry is seen to bring in healthy gains with significant momentum to global growth. And those who are able to take advantage of forming partnerships will remain flexible enough to pivot around what comes next in the global coffee market and enjoy its continued growth.
With the local coffee industry growing in value, Bo’s Coffee reached an all-new high with the Middle East as the first region Bo’s Coffee is seeking to expand internationally, partnering with Dubai-based Al Mulla Group and Al Majed with the opening of a store recently.
One thing that Dubai does exceptionally well is its cafe scene. Al Mulla and Bo’s Coffee just opened the perfect cafe vibe for an a]er-shopping coffee break, a fancy remote working place, or simply a hang-out hub to enjoy the city buzz.
Opening its first store in Dubai’s most prominent shopping mall, The BurJuman Mall, the Philippines’ homegrown brew brings Philippine Coffee and the unique brand of Filipino hospitality into the spotlight.
Opening about fifty stores across the seven emirates over the next decade, Al Mulla also recently opened the second Bo’s Coffee in the city at Sahara Centre in Sharjah soon.
Coffee shops like Bo’s Coffee may have had setbacks due to the global pandemic that disrupted the industry with supply issues, changing consumer habits, and new norms, but today, the coffee world is seeing a new light that the cafe culture is more resilient than ever and Bo’s Coffee’s growth will continue to put Philippine Coffee in the spotlight and the Filipino forward.