For decades, women faced prejudice and limitations from a long-standing male-dominated community. Instead of living their truth, women had to fit into molds according to society’s norms. But nothing could stop women from finding their voices and purpose in life, no matter how different from people’s expectations.
In the Philippines, actress-socialite and style icon Heart Evangelista is among the empowered women trailblazing their way toward finding happiness in life. Despite Heart’s struggles in 2022, she soldiered on to find the peace and truth she deserved.
As she celebrates her birthday today, February 14, Heart spoke up about her journey of finding staying authentic to herself.
“It took me a while to get it. I grew up in front of a lot of people, so I always had to pretend to be someone. I had to fit a mold, and I had to be a certain way,” Heart said.
She even likened herself to an onion wherein she had to peel off layers and layers before discovering her identity as an individual and a woman. Eventually, with her bravery to break away from social pressure and the norms, she became unapologetic in living her truth.
“I feel like I deserve to be myself. I love myself so much more now because of everything I’ve been through. I’m proud of myself. And because of self-love and that pride that you’ve gone through so much in your life, you carry it with grace—not all the time—but I can say I did. You owe it to yourself to stand tall and be you,” she said.
Heart has always been in the spotlight because of her status as an actress and socialite. At first, she admitted to worrying about what people think of her and giving what she can to get their approval. But she later learned that some people would turn their backs on her, and she only has herself at the end of the day.
“I’m going to step forward, and I’m going to love myself. I don’t care about what you say. I don’t care if I stand here alone. I have a good heart, and I’m an honest person with so much love to give. That’s where I get my confidence,” Heart said.
This mindset of women empowerment made Heart the new face of Avon’s Eve Truth.
Avon, the world’s leading direct seller of cosmetics and skincare, joins in the mission to empower women to find their truth with their latest scent, Eve Truth, launched in the Philippines last February 9, Thursday. Compared to other fragrances, Eve Truth isn’t overpowering. Instead, it has a clean scent that complements the wearer’s natural aroma. It also has fruity and floral notes to represent the user’s feminism.
Eve Truth is part of the Eve Discovery Collection, created and designed by Laurent Le Guernec, a French perfumer known as one of the best in the world.
Through Eve Truth, Avon hopes to encourage women to be confident to find their truth.
Starting this February, buyers can avail of Eve Truth through Avon’s local representatives or online via www.avonshop.ph or through the Avon store on Shopee and Lazada.