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Thursday, April 25, 2024

‘Hot Babe’ finds niche in the automotive industry

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Rachel Villanueva is no stranger to business ventures outside her showbiz career. One of her most successful efforts is her breakthrough in the automobile industry. She’s the president of Autoflare, a trade-in partner for the local car dealer Automotive Icon. 

Entrepreneur and former Viva Hot Babes member Rachel Villanueva

As a trade-in partner, the former member of Viva Hot Habes deals with selling pre-owned cars while preserving their quality. She can proudly claim that she sold numerous cars throughout her career since Automotive Icon President and CEO Dexter G. Co served as her mentor. 

The former Viva Hot Babes learned several things during her encounters with secondhand vehicles. Since these already experienced wear and tear at some point, she makes it a habit to consult experts to learn more about the car’s condition before putting them up for sale. 

Automotive Icon President Dexter Co giving his opening remarks

Fortunately, her partnership with Automotive Icon allows her to contact reliable experts to address her concerns with the units. 

Her dedication to quality makes her a trusted personality in the automotive industry and teaches consumers to become more vigilant about their purchases, especially with cars. Compared to showbiz, Rachel finds the automobile industry more exciting. 

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Rachel launched her career in 2005. A year later, she left the industry to work at Mercedes-Benz Alabang. Within two months, she sold 30 aging units and found a newfound love for automobiles. Selling cars gave her the opportunity and leverage to start her business. 

During her early years, Co taught Rachel the value of prioritizing their clients. Both their companies treat their clients comfortably and always consider their preferences when buying vehicles. 

Co, who’s well-versed in dealing with luxury brands, has his fair share of knowledge and experience with customers looking for new cars. He always suggests they find one that suits their lifestyle. 

iConic Drive 2022 features various types of vehicle that meet consumer’s preferences

First, they should determine what type of vehicle aptly meets their daily needs, whether it’s a large or small car. He added that they should also consider the size of their family before committing to a particular vehicle. 

To further bring vehicle deals, Automotive Icon opened iConic Drive 2022 at Alabang Town Center last October 6, Thursday. Luxury vehicle brands like Mercedes-Benz, Chrysler, Dodge, Jeep, Ram, Peugeot, Mazda, Morris Garages, and GAC Motor take the spotlight to entice car enthusiasts or aspiring vehicle owners. 

Interested buyers can discuss sales and related topics with brand representatives present on-site. 

iConic Drive 2022 features luxury, premium, and mainstream passenger vehicles to pick-ups, SUVs, and light commercial vehicles, as well as dedicated mobility, financial, and parts and services brands.

Gracing the event was influencer Ramon Bautista, who also shares an affinity for vehicles. 

The attendees of iConic Drive 2022

Other attendees of the iConic Drive 2022 ribbon-cutting ceremony include Automotive Icon Vice President for Operations Cris Bofill, Mercedes-Benz Alabang Sales Manager Mikey Cuyugan, Mazda Alabang Sales Manager Destry Lachaona, Morris Garage Alabang Sales Manager Beth Flores, Peugeot Alabang Sales Manager Roger Ramirez, GAC Motor Alabang Jake Flores, Chrysler, Dodge, Jeep, and Ram Alabang Sales Manager Jon Semana, Mazda and GAC Motor Alabang After Sales Manager Eddie Jubilag, and Mercedes-Benz, Chrysler, Dodge, Morris Garage, and Peugeot After Sales Manager Romy Garcia.

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