With over 50 million followers across such platforms as Facebook, Instagram, TikTok, Twitter, and YouTube, Zeinab Harake is regarded as one of today’s most influential personalities on social media.
The 23-year-old Zeinab is known for her lifestyle vlogs and challenge videos, which attract netizens not only in the Philippines but around the world as well.
Beautéderm Corporation recognizes Zeinab’s social media clout, which is why the beauty and lifestyle formally welcomes her as brand ambassador of its oral care products such as Koreisu Family Toothpaste, Koreisu Whitening Toothpaste, Etré Clair Refreshing Mouthwash, and Etré Clair Mouth Spray.
“We believe in her power to encourage her followers to buy the product. These days, social media personalities like her are very effective ambassadors,” said Beautéderm President and CEO Rhea Anicoche-Tan.
Zeinab is another stellar addition to Beautéderm’s constellation of stars who continue to promote the brand’s unique products that include skincare essentials, health boosters, home fragrances, and a wide variety of soaps to mention just a few.
To date, aside from local and regional brand ambassadors from Luzon, Visayas, and Mindanao, Beautéderm is represented by public servants such as singer-actor Alex Castro, who is currently the Vice Governor of Bulacan; Kapamilya leading man Ejay Falcon who is Vice Governor of Oriental Mindoro; former San City 2nd District Councilor Jannah Ejercito; Councilors Kate Coseteng and Wency Lagumbay of the 3rd District of Quezon City; Attorney Kaye Revill; Councilor Janina Medina-Fariñas of the City of Vigan; Mayor Donya Tesoro of San Manuel, Tarlac; and dramatic actor Arjo Atayde, who is currently serving as Congressman of the 1st District of Quezon City.
“Our Beautéderm family is really growing and we are such a fun, beautéful bunch,” said Anicoche-Tan. “We warmly welcome Zeinab to the family as she is an absolutely welcome addition as we spread Beautéderm’s message of love to her 50 million fans online. I am so grateful for the love and support of all my ambassadors who remained loyal to Beautéderm after all these years and I am excited to be with our new ambassadors and have an exciting adventure with them in the years to come.”