French smartphone WIKO, a brand launched in 2011, aims to bring French and fresh aesthetics to the local market with its line of smartphones. The brand entered the Philippine market in 2022 with its signature models: WIKO T50 and WIKO T10.
To further introduce the brand to the local consumers, WIKO tapped the members of P-pop group G22 as its first celebrity endorsers. The four-member girl group composed of Alfea, AJ, Bianca, and Jaz debuted in February 2022 under Cornerstone Entertainment.
The group has released two hit songs, “BANG!” and “Babalik.” They were also part of PPOPCON 2022, a two-day P-pop convention held at the New Frontier Theater and Smart Araneta Coliseum earlier this year.
“We’re very excited because this is our first endorsement as a group,” said AJ, the leader, and main rapper.
“We want to share our advocacy and spread more awareness that everyone is a female alpha, and that WIKO is also an alpha brand,” added Alfea, the lead vocalist and visuals.
Cornerstone Entertainment vice president Jeff Vadillo also expressed that WIKO and G22 have the same vision of supporting people with dreams.
“[WIKO] is at the forefront of technology in terms of function and design. That is exactly the type of branding we want for G22. We wanted to create a girl group that is at the forefront of OPM and P-pop in terms of music, style, visuals, and music videos. Definitely, being an alpha girl group makes WIKO the perfect brand to partner with as one of the up-and-coming tech brands right now,” he said.
“Not only that, for their generation, it’s really the smartphones that they use to reach out to their fans, particularly in terms of communicating their artistry, advocacy, and beliefs, and what a good way to do exactly that, than with WIKO.”
“G22 has a creative, youthful passion and style that resonates well with their fast-growing number of young fans. This is why we think that they’re the perfect fit to bring WIKO to the forefront by using the phone to personally express themselves and share their experiences and dreams with the Bullets fandom. We’re excited to partner with G22 and we can’t wait to grow as well with this talented group,” said Jacqueline Li, WIKO marketing director for the Philippines.
As part of the partnership, WIKO and G22 have upcoming projects and events lined up for the next few months, including mall shows, slated for this year and next.
WIKO is available on Lazada and Shopee. For more details, visit www.ph.wikomobile.com.