After more than two years of pandemic disruptions, Ginebra San Miguel Inc. (GSMI), the maker of the world’s no. 1 selling gin, returns to celebrate World Gin Day (WGD) in true Ginebra fashion. The celebration consists of month-long activities, highlighted by a media launch on June 10 to kick off the nationwide Gin Bar Crawl challenge that started on June 11.
Held every second Saturday of June, WGD was first celebrated on June 13, 2009, in Birmingham, England. GSMI led the first WGD celebration in the Asia Pacific region in 2014, coinciding with the 180th anniversary of its flagship brand, Ginebra San Miguel. Since then, the WGD celebration in the Philippines has become a much-awaited, month-long event for gin enthusiasts.
On June 10, four of the country’s top professional mixologists took centerstage to craft one-of-a-kind cocktails based on GSMI’s gin products.
During the Gin Bar Crawl, gin lovers were invited to try five specially-concocted signature drinks made with GSMI gin products (Ginebra San Miguel, GSM Blue, GSM Premium Gin, and 1834 Premium Distilled Gin) or buy a GSMI featured product at any of the 30 partner establishments nationwide on June 24 and 25 from 6:00 p.m. to 12 midnight.
Participants will be given a Gin Passport with five sticker slots. All they need to do is buy the five different signature WGD cocktails from the partner bars and have their Gin Passports stamped with five corresponding stickers. One drink is equivalent to one sticker. Those who complete five stickers will receive a WGD Finisher Pack, consisting of three GSMI products, and a finisher T-shirt.
Apart from the Gin Bar Crawl challenge, other WGD activities include online videos on the gin attributes and gin-drinking experience as well as pocket events in Baguio, Naga, Cebu, and Davao to drum up the celebration.
New innovations
GSMI continues to innovate and cater to the varied tastes of its different markets.
Among its latest creations is the 1834 Premium Distilled Gin. Infused with classic juniper berries, and unique Philippine botanicals such as Sampaguita and Calamansi, 1834 appeals to sophisticated tastes.
Another exciting new product from the GSM Blue Flavors is the GSM Blue Cosmopolitan. This new flavor is a mix of sweet and tangy notes from Cranberries and Lime. Patrons of the GSM Premium Gin will also have a more exquisite experience with its new look and enhanced flavor of natural ingredients such as juniper berries, botanical essences, and citrus flavors.
GSMI also previously released the Ginebra San Miguel Hari, a one-liter version of the flagship brand, Ginebra San Miguel that is designed for group drinking. San Miguel Hari also bears the Ginebra San Miguel label with the iconic St. Michael logo made by National Artist Fernando Amorsolo.