In case you’re wondering why your friends welcomed the New Year wearing Very Peri, well, it has been declared as the official color of the year.
Very Peri (PANTONE 17-3938), created as a symbol of global zeitgeist, encompasses a lively periwinkle blue hue with a vivifying violet red undertone, blending the faithfulness and constancy of blue and the energy and excitement of red.
2022 marks the first time a Pantone Color of the Year has been custom created. Considered as the happiest and warmest of all blue tones, the new shade radiates a presence that inspires creativity as the world welcomes a transformative chapter.
The Pantone Color Institute is the specialist unit that highlights the seasonal runway colors, forecasts global trends, and advises for product and brand visual identity. The organization believes that the up-to-the-minute tint exhibits the fusion of modern life and how color trends encompass both the digital and the physical landscapes.
The selection process for the Pantone Color of the Year undergoes meticulous trend analysis spearheaded by the institution’s team of experts.
Pantone Color Institute Executive Director Leatrice Eiseman noted that Very Peri brings a novel perspective and vision as the world welcomes an unprecedented change. “It displays spritely, joyous attitude, and dynamic presence that encourages courageous creativity and imaginative expressions,” she expounded.
“Creating a new color for the first time in the history of our educational color program reflects the global innovation and transformation taking place,” Pantone Color Institute Vice President Laurie Pressman added. “As society continues to recognize color as a critical form of communication, a way to express and affect ideas and emotions, and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”
Fashion designer and industry expert Ionica Abraham Lim, an educator at the De La Salle-College of Saint Benilde School of Design and Arts, explained that both the 2022 fashion trends and color of the year exude optimistic mood that represent diverse emotions.
“We are redesigning the future based on the changes that we are experiencing this pandemic,” she started. “Very Peri creates new ideas and opportunities for trends and it illuminates how fashion is evolving into a more inventive industry.”
Very Peri’s charming blue and red blend also establishes a message of credibility.
The shade sees usage in apparel, fashion accessories, furniture, home interiors, and even in beauty products for the eyes, nails, and hair.
Its eye-catching attitude makes for ideal graphics and multimedia designs whether in a fantastic digital realm or in the packaging of physical products.
“Be out there and do not be afraid to play around with it,” Lim advised. “The Color of the Year 2022 pushes us to be bolder with our choices.”
The Pantone Color of the Year process seeks new color influences on a global scale that encompass what’s in and popular in the entertainment and film, art, fashion, design, and travel industries as well as new technologies, lifestyles, playstyles, socio-economic conditions, and beyond.