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ABAPI starts responsible drinking campaign

As several Metro Manila cities have re-imposed liquor bans after the national government placed the region under modified enhanced community quarantine (MECQ), a nonprofit association of alcoholic drink makers has called for an enhanced campaign on responsible drinking.

The Alcoholic Beverages Alliance of the Philippines, Inc. (ABAPI), a group led by Diageo, Pernod Ricard, and Moët Hennessy, also urged adult alcohol drinkers to observe safe practices in alcohol purchase and consumption.

The group said they are committed in creating and shaping a better drinking environment in the country.

“ABAPI stands with the government in the fight against the spread of COVID-19,” Alliance President Kavita Hans said.

“We prioritize public health and safety and we do so by campaigning about responsible drinking attitudes so that re-imposition of liquor bans may be avoided, and consumers may continue to enjoy alcoholic beverages responsibly and moderately.”

ABAPI believes that drinking alcohol, when purchased and consumed responsibly and moderately by those who are above legal drinking age and who choose to drink, can play a positive role in promoting meaningful social connections, more so in these extraordinary times.

These responsible drinking behaviors include always drinking in moderation, staying hydrated, tracking alcohol intake, and never drinking and driving.

ABAPI also encourages consumers to follow government-issued guidelines on alcohol purchase and consumption, such as practicing proper physical distancing, following allowed limits on gatherings and curfews.

The group said the vast majority of the population consume alcohol responsibly and, in many countries, per capita consumption and harmful drinking trends are declining.

As such, responsible consumption of alcohol consistent with government guidelines can be part of a balanced lifestyle for adults who choose to drink, it said.

ABAPI also advises the public to strictly purchase legitimate products from legal and reputable sources, as fake products with inferior quality and standards can be unsafe for consumption.

Hans said: “Those with limited income are most vulnerable during this crisis as they are most likely to also consume unsafe substitute products.”

“Alcohol produced and sold illegally outside of government regulation could be significantly toxic or harmful to consumers, is of inconsistent quality and are untaxed. Now more than ever, it is important that safe and responsible drinking guidelines are communicated to the public.”

Topics: Alcoholic Beverages Alliance of the Philippines Inc , Metro Manila , modified enhanced community quarantine , Diageo , Pernod Ricard , Moët Hennessy , Kavita Hans

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