San Miguel Flavored Beer recently brought celebrity endorser Yassi Pressman to selected sari-sari stores in Caloocan City. The bubbly brand ambassador went store hopping with the duo of Fro Bro and Geek Guy in several sari-sari stores in various areas in Bagong Silang, Caloocan.
The same event was previously held in Baguio and Davao where Pressman and the gang also visited stores and gave the outlet owners coolers and other San Miguel Flavored beer #Sweeeet goodies.
Asked how she embodies the brand’s identity, Yassi briefly described her endearing, positive and sweet personality as one of the reasons why she ably represents what San Miguel Flavored Beer is all about.
“A lot of millennials and young adults would like to have fun especially after a long day. I think it’s good that you always have a partner when you want to just sit down, chill, and forget all of your problems for the moment and just enjoy,” she expressed.
The project is San Miguel Flavored Beer’s early Christmas treat to consumers and retailers for continuously patronizing the country’s first commercially sold flavored beer. Variants of San Miguel Flavored Beer include Apple, Lemon, and its newest flavor, San Miguel Flavored Beer Lychee.