Sunday, February 5, 2023
manilastandard.net
ADVERTISEMENT
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
manilastandard.net
No Result
View All Result
Home LGUs Luzon

Digital drives mushroom snack biz

Manila StandardbyManila Standard
September 11, 2020, 7:35 pm
in Luzon
Reading Time: 3 mins read
A A
Share on FacebookShare on TwitterShare on Email

Children who grow up in a farm are said to learn responsibility and develop good work ethic early, and also become good friends. 

Digital drives mushroom snack biz
MUSHROOM BROS. Ted and Bong Quemado want to spread the word about e-commerce to fellow farmers and attest to their Mushroom City bestsellers, the new ‘pasalubong ng bayan.’

Brothers Ted and Bong Quemado were raised on a farm in Malaybalay, Bukidnon. They love the land and are determined to continue cultivating it, with the aid of technology from Smart Communications, Inc. (Smart).

The brothers, both in their twenties, are behind the successful social enterprise Mushroom City, makers of the healthy, guilt-free chicharon made from oyster mushrooms grown naturally in the highlands of Bukidnon.

Ted is a graduate of plant pathology (cum laude), while the older Bong’s background is marketing. The tandem recently opened the business to resellers, wholesalers and retailers not only in the Philippines but also around the world, thanks to the Internet.

While completing his studies at Central Mindanao University, Ted worked as an apprentice in a mushroom processing center in Malaybalay. He learned that the cool climate and the humidity level in the highlands of Barangay Kalasungay, where their family lives, were suitable to growing mushrooms.

ADVERTISEMENT

“This inspired me and my family to start our mushroom farm and business after I graduated,” he says.

To ensure success, the brothers turned to technology: they attended trainings under Digital Farmers Program (DFP), jointly run by the Agricultural Training Institute (ATI) of Department of Agriculture (DA) and Smart.

The program seeks to empower farmers nationwide through digital technologies. The first phase familiarizes trainees with social media platforms for business use, as well as internet safety.

It also trains farmers how take photos, shoot videos and edit them; conduct interviews and write stories to accompany their visual materials; and produce their own agri-related online content.

Along with parent company PLDT, Smart is committed to helping the Philippines attain the United Nations Sustainable Development Goals (SDG) through various corporate social responsibility initiatives. DFP falls under programs for SDG #8: Decent Work and Economic Growth, wherein societies create conditions to help ensure quality jobs.

DFP gave the brothers the direction they needed to push their venture to a much broader market. Soon after they finished their trainings, Ted and Bong developed the online presence of Mushroom City. “Technology has been our tool in marketing our products,” says Bong.

With the rise of online sellers and health advocates, Mushroom City has been attracting more and more buyers, especially those who are looking for all-natural and keto-friendly food. 

“We harvest 20-40 kilos of mushrooms a day,” Ted says. Their products include fresh oyster mushrooms, known for its delicate texture and savory flavor. Other products include mushroom fruiting bags, mushroom chili garlic sauce and variants of their bestseller mushroom chicharon.

Further proof of their online influence is their constant appearance in agripreneurial webinars. Their trainings via social media have taken the place of Mushroom City’s hands-on seminars on the proper way to cultivate mushrooms, wherein they also give participants a tour of their farm.

Secure in their success, the Quemados hope to lift the farming community as well by raising awareness about e-commerce and digital tools that could help them farmers sell their products directly to the consumers and be more profitable.

Aside from fellow farmers, the brothers have extended help to frontliners in the fight against COVID-19 through food donations.

“Staying healthy through eating nutritious food is essential, especially in this pandemic,” says Ted. Prior to this, the social enterprise has been allocating a portion of its earnings to a school for lumad children in the province.

The basic DFP trainings are particularly useful to small-holder farmers who are unable to tap the vast resources of agriculture apps due to lack of basic digital knowledge. 

More advanced topics include mobile agriculture and financial services — third-party farming apps, mobile e-money, micro credit, and more. 

The final phase will involve training on digital entrepreneurship, Internet of Things (IoT), content development modules, and advance Internet safety, such as data privacy.

To learn more about Smart and DA-ATI’s Digital Farmers Program, send an email to dfp@smart.com.ph.

Tags: Bong QuemadoDigital Farmers ProgramSmart Communications Inc.Ted Quemado
ADVERTISEMENT
Manila Standard

Manila Standard

Related Posts

SM supports local contractors

byJun David
February 2, 2023, 11:27 pm
0
8
SM supports local contractors

SM Supermalls continues to demonstrate its value as key socio-economic partner to the province as it opens its doors to...

Read more

LGU Tuao procures heavy equipment

byManila Standard
February 2, 2023, 9:00 am
0
8
LGU Tuao procures heavy equipment

Tuao, Cagayan -The local government of Tuao made another noteworthy accomplishment as the newly purchased brand new heavy equipment are...

Read more

Isabela celebrates 2023 Bambanti Festival 

byJessica M. Bacud
January 27, 2023, 2:59 pm
0
8
Isabela celebrates 2023 Bambanti Festival 

City of Ilagan, Isabela - Vice Governor Faustino “Bojie” G. Dy III, the Director General of the 2023 Bambanti Festival...

Read more

Ex-Trece Martires Mayor Sagun receives warm Caviteno welcome

byThe Standard
January 26, 2023, 10:37 pm
0
8
Ex-Trece Martires Mayor Sagun receives warm Caviteno welcome

Cavitenos welcomed the candidacy of former Trece Martires City Mayor Jun Sagun, who is running for congressman for the 7th...

Read more

Laguna’s first horseback riding center opens to public

byThe Standard
January 23, 2023, 11:55 am
0
8
Laguna’s first horseback riding center opens to public

PAGSANJAN, Laguna -- Mayor Cesar Areza led the opening ceremony of the Horseback Riding center in Brgy. Poblacion Dos in...

Read more

Rep. Go empowers Isabela women

byThe Standard
January 23, 2023, 11:39 am
0
8
Rep. Go empowers Isabela women

By Jessica M. BacudCauayan City, Isabela – True to his commitment to serve the populace in the 2nd District of...

Read more

Print Edition

View More

Recent Posts

  • Online Payment of DOH Permits, Licenses, Registration in Metro Manila Now Available via www.myeg.ph
  • Digital champions
  • Scholarship platform
  • Up-and-coming singer hits listeners with new heartbreak anthem
  • ‘Agimat ng Agila’ is PMPC’s best drama series
  • Can Beyonce finally take home the top Grammy?
  • Queen of the arts
  • Vancouver… in Washington?

Advertisement

Latest News

Can Beyonce finally take home the top Grammy?

byAFP
February 5, 2023, 9:10 pm
0
8
Queen of the arts

As music’s elite gather in Los Angeles for the Grammy awards on Sunday (Monday in Manila), one question is playing...

Read more

Queen of the arts

byAlwin Ignacio
February 5, 2023, 9:00 pm
0
8
Queen of the arts

Miss Universe 2018 Catriona Gray is excited and thrilled as she joins the celebration of National Arts Month (NAM) for...

Read more

Vancouver… in Washington?

byBob Zozobrado
February 5, 2023, 8:50 pm
0
8
Fall in love with City of Dreams’ seductive gastronomic offerings

While my sister and I were driving from Seattle to Portland, we passed by a directional sign on the highway...

Read more

Rediscovering Makati’s hip and happening side 

byManila Standard Lifestyle
February 5, 2023, 8:40 pm
0
8
Fall in love with City of Dreams’ seductive gastronomic offerings

Noted for its numerous gated communities, upscale malls, world-class hotels, and bustling central business district, Makati City has a long-held...

Read more

Fall in love with City of Dreams’ seductive gastronomic offerings

byManila Standard Lifestyle
February 5, 2023, 8:30 pm
0
8
Fall in love with City of Dreams’ seductive gastronomic offerings

City of Dreams Manila highlights seductive offerings set to impress loved ones this Valentine’s season. For a swoon-worthy celebration, the...

Read more

Advertisement

ADVERTISEMENT
Facebook Twitter Instagram Youtube

ABOUT US

Manila Standard

Manila Standard website (manilastandard.net), launched in August 2002, extends the newspaper’s reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse readership here and overseas.

Digital Edition

In tone and content, the online edition mirrors the editorial thrust of the newspaper. While hewing to the traditional precepts of fairness and objectivity, MS believes the news of the day need not be staid, overly long or dry. Stories are succinct, readable and written in a lively style that has become a hallmark of the newspaper.

Download – Today’s Paper

Search

No Result
View All Result

6th Floor Universal Re Bldg., 106 Paseo De Roxas cor. Perea Street, Legaspi Village, 1226 Makati City Philippines

Trunklines: 832-5554, 832-5556, 832-5558

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Pop.Life
    • Newsmakers
    • Hangouts
    • A-Pop
    • Post Its
    • Performances
    • Malls & Bazaars
    • Hobbies & Collections
  • Technology
    • Gadgets
    • Computers
    • Business
    • Tech Plus
  • MS ON THE ROAD
    • Sedan
    • SUV
    • Truck
    • Bike
    • Accessories
    • Motoring Plus
    • Commuter’s Corner
  • Home & Design
    • Residential
    • Commercial
    • Construction
    • Interior
  • Spotlight
  • Gallery
    • Photos
    • Videos
  • Events
    • Seminars
    • Exhibits
    • Community
  • Biyahero
    • Travel Features
    • Travel Reels
    • Travel Logs
  • Pets
  • Advertise with Us

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Install Manila Standard Web App

Install App