Online businesses and e-commerce in the Philippines are continuously growing and predicted to hit almost $28 billion or P1.4 trillion by 2025, according to management and investment firms Bain & Company and Temasek.
To fuel this growth further, seasoned Filipino e-commerce champions have joined forces in driving LOCAD, a cloud-based logistics company, to support more brands and merchants in their online success.
LOCAD uses the power of technology to provide all the back-end support needed by e-commerce businesses of all sizes — from warehousing and inventory management, all the way to picking and packing and last-mile logistics.
“I’m an online business owner myself, and I understand how a growing business can be both an exciting and exhausting experience,” said Ray Caguin, Associate Director and lead for LOCAD's Philippine Market for Sales and Business Development.
“I believe in LOCAD's value because I have experienced all the problems its services solve,” said Caguin, who brought his extensive e-commerce management and sales experience from top marketplace platform Shopee to LOCAD.
“Currently, a lot of MSMEs think all you need to grow an online business is to be part of an online marketplace. However, many are now beginning to realize how efficient warehousing, fulfillment, and shipping are just as essential to growing a sustainable business — things that LOCAD provides to all Filipino MSMEs as well as major brands.”
Caguin noted that almost all of LOCAD’s sellers have doubled their sales at near 100 percent order fulfillment in the recent 9.9 sale.
On-time and efficient order fulfillment, he said, are crucial to the growth of many businesses — resulting in happy and loyal customers.
“It’s nice to see that we can relate to businesses and entrepreneurs when we talk about how we can help solve their current pain points — one of which is how LOCAD’s affordable services help even the smaller of players in the market,” said Lorenzo Orbeta, formerly with Entrego and is now the company’s lead for Growth and Market Expansion Lead.
Cheenah Lacanienta, who used to be with leading delivery app Lalamove, shareed how being a Business Development Executive at LOCAD empowers her to support clients, in their goals in life — from growing their businesses to getting back more time for personal pursuits.
“I remember one of our clients, Meryll Yan of SKINNI Swim, telling us how LOCAD helped her practice her brand’s message of self-love by having more time for herself and family. Apart from the freed-up time and excellent rates, she also raved about our ability to cater to clients like her who are particular in their packaging,” she said.
Through the LOCAD Control Tower, entrepreneurs can integrate all their marketplaces into one dashboard. In doing so, they see a clearer view of their inventory and sales across multiple channels.
Taking it offline, LOCAD’s scalable warehousing and logistics solutions give entrepreneurs the flexibility of managing their business wherever they are.
Caguin said this online and offline synergy allows LOCAD to serve as a one-stop shop for warehousing, picking and packing, fulfillment, and shipping service that businesses need.
Founded in November 2020, LOCAD saw the need to champion the success of ecommerce brands by building a simple, scalable, and automated supply chain service for the market.
In less than a year, it has helped multiple brands spread across the Philippines, Australia, and their headquarters in Singapore.
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