Luxury, for-sale listings recorded the highest lead growth in the fourth quarter of 2021 to the first quarter of 2022, a recent report by Lamudi showed.
These listings continued to perform strongly in the first quarter of the year, according to Lamudi’s latest quarterly report. The P12M to P20M price range registered the highest lead growth from the fourth quarter of 2021 to the first quarter of 2022.
Real estate brokers had first-hand access to a discussion of 1Q2022 trends observed by Lamudi on the platform during Lamudi’s recent business networking night, Lamudi Link.
In line with the huge demand for luxury properties, Anurag Verma, director, Broker Classifieds & Partnerships at Lamudi, recommended emphasizing premium and value-adding amenities, such as WiFi and gyms, on marketing materials, especially online listings.
Leisure spots are in
Next to luxury listings, properties priced below P450K on Lamudi registered the strongest performance in terms of lead growth from the fourth quarter of 2021 to the first quarter of 2022
In terms of real estate location trends, Verma highlighted the data that most of the top-searched places in Luzon (outside Metro Manila) were vacation destinations. Antipolo, Tagaytay, and Baguio were the three most popular locations in the year’s first quarter.
At the height of the pandemic, leisure hotspots have become more popular on the real estate platform. This may be attributed to the rise of workcation and the growing desire for a second home.
Keys to the kingdom
Cebu and Davao City ranked first in the list of most searched locations on Lamudi in the Vis-Min regions in the first quarter. Verma said that the Queen City of the South may have attracted interest from property seekers because of the recently completed infrastructure developments in the area, including the Cebu-Cordova Link Expressway, the country’s longest bridge.
Lamudi CEO Kenneth Stern (Inset photo) said that the investor market would find confidence in real estate as a protection from the uncertainty of the times. He added that real estate professionals are in a favorable position to capture this emerging trend.
To seize this opportunity, Stern emphasized the importance of digital marketing. He said that the pandemic had been a catalyst for understanding the online space better. He believes that the more you learn, the more you earn, which is why he encourages real estate practitioners to keep abreast with the latest developments in the industry, and use online tools to generate more leads and manage relationships with clients better.
Building a community of professionals
Lamudi and its event partner work.able by RLC are jointly creating networking opportunities for real estate brokers, Stern said. Both companies are determined to build a close-knit community of professionals, where the success of each one is supported.
Stern thanked work.able for hosting the recent Lamudi Link. RLC and Lamudi have been long-time partners in promoting real estate developments online, particularly when RLC ushered in a strong campaign for its residential division, RLC Residences, he pointed out.
According to Elton John Peralta, associate business development director at Robinsons Land Corp Office Buildings Division, the advantage of having a move-in-ready work environment is that enterprises can reduce relocation stress. Instead of having to go through the intricacies of designing and fitting out their workspaces, businesses can readily hit the ground running, while they focus on building their teams and forming solid relationships with others, he explained.
Other amenities in work.able that promote collaboration and community include conference rooms, a game room, events spaces, and common pantry areas. work.able is present in six centers—three in Ortigas CBD, one in Bonifacio South in Taguig, two in Quezon City.