Going global

The five-year success story of GIGIL Philippines, one of the country’s top advertising agencies, culminates in its foray into the metaverse and international markets. With a bold vision to become one of the top 10 advertising agencies in the world in the next five years, GIGIL founding partners (from left) Herbert Hernandez and Badong Abesamis and managing partner Jake Yrastorza lead the agency on an ambitious mission to make Filipino talent globally renowned. The independent Filipino ad agency is expanding its operations to major cities in North America such as Toronto, Los Angeles and New York, and into the metaverse, with the launch of its new division, Metama.