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Friday, March 29, 2024

Hybrid work model here to stay

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Merged from two unified communications powerhouses, Poly, a global communications company that powers authentic, meaningful human connection anticipates that hybrid and work-from-home models will become the future of work for many companies across the globe.

Poly managing director for ASEAN and Korea Samir Sayed

Poly managing director for ASEAN and Korea Samir Sayed cited a recent Gartner research estimating global UC market spending to grow to $50.3 8 billion by 2024 at a compound annual growth rate of 4.3 percent.

“So as is evident, we operate in a super exciting, growing and extremely relevant industry. The COVID-19 pandemic has completely disrupted the workforce and the workspace as we know it. And it has enabled hybrid working to emerge as the future of work. At Poly, we believe work is no longer a place we go to but what we do and how we do it,” he said.

“COVID has been a critical catalyst to change working habits and a massive accelerant to the digital transformation already reshaping the working world,” he said.

Research by Gartner shows that 74 percent of companies will permanently shift to more remote workforce. By 2024, Gartner expects these remote workers to represent 30 percent of all employees worldwide or 600 million people globally.

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This presents an opportunity for Poly to further push for improving its portfolio of products and services to meet the demands of increasingly remote work modes, Sayed said.

Frost and Sullivan analysis suggests that the number of remote workers, post-pandemic will be six to seven times greater, creating an unprecedented and more importantly sustainable demand for the online meetings which will be leveraged on multiple cloud platforms.

“One of our survey shows that 85 percent of the companies use two or more cloud platforms to conduct their meetings. This has even more buttressed UC as an important part of our everyday business lives, affecting the way we conduct business, or simply communicate with each other across devices and platforms. UC growth will replace travel with watch recording, support remote collaboration, and enable agile cloud based communications. Today's UC development enables digital transformation to improve user productivity and enhance business processes,” Sayed said.

What makes Poly more relevant is its commitment to remain platform agnostic and offer integration and interoperability across many ecosystem partners, and deliver a seamless consistent experience. It continues to work with partners like Microsoft, Zoom, Google, AWS, among others.

Poly has been in the UC space for over 50 years having been born from Plantronics and Polycom. It was in July 2019 that two great companies teamed up together. Plantronics was known for its legendary audio expertise and Polycom for its powerful audio and video conferencing capabilities. Plantronics was around for 58 years and Polycom for 29 years before they became one company.

Poly solutions are cloud ready and most of the top cloud ecosystems rely on Polycom. The fact that 100 percent of the Fortune 500 companies uses Polycom solutions is the testimony of the value Poly brings to the table.

Sayed mentioned a Zoom survey finding that more than 80 percent of respondents in Singapore, Japan, Australia, India, and the US agreed that everything would continue to have a virtual component, even after COVID.

“In a Gartner survey, 87 percent of respondents prefer to work remotely anywhere between 1 to 2 times a week to every day. Only 3 percent responded never and 10 percent said fewer to several times a month. You all may have heard about the ‘Great Resignation’, no attrition rates across the globe and one of the drivers is work life balance. So hybrid workforce operating across locations is a reality,” he said.

Business sectors like stakeholders from the gym, employees, employers, technology providers as well as worship providers are recalibrating to adjust to this new normal, he said.

“Now one of the biggest challenges that companies with hybrid workforce will face is breach the meeting experience gap between those in the office and those working remotely. Organizations are increasingly leveraging AI and data analytics to prepare for this new normal of hybrid and flexible working,” Sayed said.

While Poly continues to offer work solutions, it believes that work is no longer a place, it's “what you do and how you do it.”

Poly aims to continue to trailblaze the provision of solutions to the dilemma of work from anywhere—creating equity between those in the room and those who aren’t.

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