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Friday, March 29, 2024

Globe’s Cu says telecom as an industry is dead

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Globe Telecom president and chief executive Ernest Cu said that in order for a telco business to survive nowadays, digital transformation is a must. 

“We actually declared that the telco industry as we know it is dead. Calling, SMS, long distance, all that is going away in favor of what is the digital lifestyle of the Filipinos,” Cu said during the recently concluded DigiCon 2017.

Cu noted the company’s shift from a telco business, to a full-on entertainment and digital services provider in order to meet the rapidly changing and growing demand of customers. 

“That’s why you see that everything we’ve done ever since that declaration has been towards empowering the Filipino digital lifestyle” Cu said.

Cu said that going digital should be done not just for the sake of going digital, but as a means to deliver experiences for customers. “It’s a matter of understanding the consumer. Where they’re headed, and what they need to empower that desire. And a lot of it really is about digital,” Cu said. 

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