PLDT Inc. will once again host Asia’s premier telecom event, the ACC, with Silicon Valley icon Guy Kawasaki, former chief evangelist of Apple and trustee of Wikimedia Foundation, as keynote speaker, at Shangri-La’s Mactan Resort & Spa in Cebu on Sept. 12 to 15, 2017.
The much-anticipated telco and technology conference has always top billed speakers from around the world who are experts in the fields of telecommunications, carrier business and technology. This year, Silicon Valley venture capitalist Kawasaki, who is also a much sought-after speaker in international conferences, will explore the ACC 2017 theme “Reinventing Customer Experience in the Digital Age.”
“If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value,” said Kawasaki who is currently the chief evangelist of Canva, an online graphic design tool.
He is also a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business (UC Berkeley). He obtained his Bachelor of Arts degree from Stanford University, his MBA from UCLA and an honorary doctorate from Babson College.
Kawasaki’s quotes have captivated audiences: “When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.” A prolific writer, he has authored numerous best-selling books such as The Art of Social Media, Enchantment, The Art of the Start 2.0 and nine others.
Several international experts in technology and telco will be joining Kawasaki as speakers at the plenary session.
“As ACC provides an ideal venue for industry leaders to discuss and share the latest technological breakthroughs, it also spearheads Thought Leadership on the future of technology and telco through relevant activities such as the plenary session, bilateral meetings, workshops, exhibits, and networking events,” said PLDT Group chief revenue officer Eric Alberto.
Last year, the ACC was attended by over 1,300 delegates representing 414 companies from 62 countries around the world. “The ACC has always been well-attended since it was first held 13 years ago,” Alberto said.
“Both international and local delegates look forward to this conference every year because it offers them great technological knowledge and enormous opportunities for networking, collaborating and conducting business with industry leaders and players,” he said.
The conference program consists of the plenary session, various workshops, bilateral meets, networking sessions, and social activities.