GMA Network Inc. said it remained the number one broadcasting network in the country in March despite recent programming changes in light of the COVID-19 pandemic.
Citing the latest data from Nielsen TV Audience Measurement in March, GMA, which airs on Channel 7 on free TV, registered a 33.8-percent average total day people audience share in the National Urban Television Audience Measurement (NUTAM), while ABS-CBN got 29.4 percent.
The network consequently won in all day parts that include the morning, afternoon and evening blocks.
GMA has suspended temporarily the production of entertainment programs in compliance with the government’s implementation of the enhanced community quarantine. It continues to deliver reliable news and information to the public across all platforms.
This resulted in the airing of a new programming line-up that include re-runs.
GMA continued to dominate in key urban areas including Urban Luzon and Urban Visayas. The network recorded a 35.4-percent total day people audience share in Urban Luzon, while its competitor posted 26.5 percent.
In the recently-clinched Urban Visayas, GMA also posted a bigger lead with 35.9 percent against the rival network’s 32.5 percent.
With official data from March 1 to 21, the network also won in Mega Manila with a 37.7-percent total day people audience share, outscoring ABS-CBN’s 25.1 percent.
Nielsen TV Audience Measurement’s client pool covers 37 clients/subscribers consisting of local TV networks, regional clients, block timers, advertisers and agencies.