By Darwin G. Amojelar
ABS-CBN Corp. ventured into digital collectibles NFT (non-fungible token) business through a partnership with Theta Labs, the leading blockchain infrastructure provider for Web3 media and entertainment.
The partnership between Theta Labs and ABS-CBN brings fresh opportunities for media and entertainment fans in the Philippines, starting with three projects that have been finalized and are set to release in the coming months.
These projects include NFT collections of Filipina superheroine Darna and the romantic comedy “He’s Into Her.” Fans of these popular franchises will have the opportunity to own unique digital collectibles, offering a new way to engage and connect with their favorite characters and stories.
ABS-CBN also confirmed that they would utilize Theta’s Video API across various business units. This will allow them to experiment and explore the potential of Web3 technology to enhance the viewer’s experience.
ABS-CBN aims to bring Web3 features and capabilities to its viewers and offer new ways to discover and engage with their favorite content.
“The widespread adoption of subscription and ad-supported streaming services, original IP and content in Southeast Asia, coupled with the success of the ‘Idol Philippines’ digital collectibles on the Theta blockchain, demonstrates the potential for exponential growth in the region,” said Mitch Liu, chief executive of Theta Labs.
“Through this partnership with ABS-CBN, we are thrilled to bring Theta’s video and Web3 infrastructure to millions of viewers in the media and entertainment industry,” she said.
Jamie Lopez, head of digital at ABS-CBN, said the partnership with Theta Labs is a “very exciting” chapter for the company.
“We are looking forward to testing and exploring Theta’s Web3 video and NFT DRM infrastructure and how it can enhance our audience experience across various businesses and IPs. Working with Theta will bring new features and capabilities to our viewers and push entertainment boundaries,” he said.