GMA Network Inc. said Tuesday it remains the country’s leading broadcasting network as it widened its viewership and reach in 2022.
The broadcast firm said that based on Nielsen TV Audience Measurement data from January to December 2022, its combined people net reach, including GTV and its other digital channels, was at 96 percent or 78 million viewers in Total Philippines.
GMA, GTV and the network’s digital channels I Heart Movies, Heart of Asia and Hallypop registered a combined people audience share of 59.5 percent in Total Philippines.
GMA said it was the most watched channel in Total Philippines last year, with 42.7 percent people audience share.
GTV, the network’s second free-to-air channel, sustained its lead over counterparts TV5, A2Z and Kapamilya Channel. GTV logged people audience share of 10.5 percent in Total Philippines against its closest rival TV5, which got 9.8 percent.
GMA said it widened its reach with a total of 95 TV stations all over the country, including its new Ilocos Norte station. Alongside its analog broadcast stations are its digital TV broadcast stations, which include the Network’s Legazpi and Zamboanga stations.
GMA’s flagship AM and FM stations also remained unrivaled in Mega Manila in 2022.
Data from Nielsen’s Radio Audience Measurement showed that from January to December 2022, Super Radyo DZBB recorded an audience share of 37.4 percent, beating its closest competitor DZRH’s 31.2 percent. DZBB also posted a total reach of 1.4 million listeners –ahead of DZRH’s 755,840.