Smart Communications Inc. said Friday it expects to sustain the growth of its mobile data business after the rollout of new promos.
“We continue to leverage our network leadership and superiority, as we continue to roll out new promos that will address the needs and wants of our Smart and TNT customers,” said Smart senior vice president and head of Consumer Business Group-Individual Francis Flores.
Flores said the individual wireless business is seen to benefit from higher mobility and upcoming holiday spending, as well as the growing popularity of streaming and user-generated content such as those from Tiktok.
The company posted mobile data revenues of P49.97 million in the first nine months of 2022, up 40 percent year-on-year, as revenues continued to grow through the pandemic. The figure is on the back of an increase in active data users on Smart’s mobile network, which hit 41.6 million in the first nine months of the year, up 4 percent on year, and boosted by value-packed offers for customers of Smart Prepaid, Smart Postpaid, Smart Bro, and TNT.
Average monthly mobile data usage per subscriber in the first nine months rose to 8.8GB, while total mobile data traffic during the period grew 30 percent year-on-year to 3,163 petabytes. These increases drove data and broadband to contribute 84 percent to the revenues of PLDT’s Individual Wireless segment.
Underpinning Smart’s ability to deliver digital and mobile services are PLDT and Smart’s integrated fixed and mobile networks.
Smart as of end-September had deployed 77,200 base stations nationwide, including 7,300 5G base stations and close to 40,000 4G/LTE base stations. Smart’s network covers about 97 percent of the population with 3G, LTE and 5G.