By Darwin G. Amojelar
GMA Network Inc. said over the weekend it added two stations in Legazpi City and Zamboanga City to further widen its reach and provide quality viewing experience for Filipinos.
GMA Network now has 95 analog and digital TV broadcast stations strategically placed in key areas nationwide.
“We are much grateful to our Kapuso for making us the number one and the largest broadcast network with the widest reach. As our way of giving back for their unceasing support, we are determined to reach the entire population of Filipino households while continuously improving the quality of our digital broadcast. These efforts will complement our world-class entertainment and credible news content,” GMA Network chairman and chief executive Felipe Gozon said.
GMA’s combined net reach was 95.3 percent people in TV homes or 77.5 million viewers in Total Philippines per Nielsen’s TV Audience Measurement data from January to October 2022.
The Kapuso Network is set to unveil more digital TV stations to further expand its coverage including supplemental channels GTV, I Heart Movies, Heart of Asia and Hallypop.
GMA’s flagship AM and FM radio stations also remained unmatched in Mega Manila, according to Nielsen’s latest Radio Audience Measurement data for October 2022.
Super Radyo DZBB recorded an audience share of 36.8 percent, which bested its nearest competitor, DZRH, with 30.3 percent. Its FM counterpart, Barangay LS 97.1, got a whopping 40.2 percent, ahead of its rival, DZMB, with only 12.9 percent.
Adding to the Network’s unparalleled on-air strength is its online dominance that reaches Filipinos beyond television. With stats as of October 2022, GMA Network’s official Facebook page has amassed 22.49 million likes. CrowdTangle said it led ABS-CBN by over half a million.
Data from Tubular Labs in the same period also indicated that GMA’s Facebook video views were at 378.68 million, while ABS-CBN had 243.39 million. Facebook engagements were respectively at 10.24 million versus 9.18 million, in favor of GMA.
GMA’s official TikTok account now has 1.75 million followers, ahead of ABS-CBN’s 1.64 million based on Tokcount.com.