PayMaya over the weekend said it has rebranded to Maya as part of its thrust to build the Philippines’ end-to-end digital financial services platform.
The new Maya app seamlessly integrates digital banking services powered by Maya Bank, such as savings and credit, with PayMaya’s e-wallet and other features like cryptocurrency, micro-investments, and insurance.
“Today, we are not just launching a brand, app, and digital bank. We are unleashing the power of financial technology to benefit all Filipinos. We are here to democratize digital financial services as you have never seen before,” said Orlando Vea, PayMaya founder and Maya Bank co-founder and board director.
Along with the new app, the company unveiled the new Maya logo, which symbolizes its bold move beyond payments. The new Maya brand will be reflected across its ecosystem–including its leading enterprise payments solutions with Maya Business (formerly PayMaya Business) and across its widest on-ground network of Maya Center (formerly Smart Padala) agents across the Philippines.