Globe Telecom Inc. said it expects to expand the number of its GCash users to 20 million over the next five to seven years as it aggressively rolls out its cashless payment technology.
“In China, it took five to seven years before things did happen. Today, we’re not even looking at revenues at the moment. We’re looking at building the active user base. We’re looking at making the experience more convenient, more relevant to people. We are looking at improving the cash in experience,” Globe president and chief executive Ernest Cu said.
“ We’re looking at increasing merchant base that accepts GCash and from there, we’ll see what happens to revenue,” he said.
Cu said the company’s goal was to hit 20 million GCash users in the next five to seven years from the current five million GCash users.
Globe recently teamed up with SM Malls, Robinsons Retail Holdings Inc. and with Davao’s homegrown retail chain, New City Commercial Corp. to accept payment through the use of QR scanning via smartphones to all its stores nationwide.
Among the early adopters are Mercato Central in Bonifacio Global City and Ayala Malls, particularly Glorietta.