Honda Cars Philippines Inc. president Rie Miyake plans to bring the brand closer to its goal of becoming the automobile choice of the future as the company moves forward to bring in more sustainability cars in various platforms to the Philippines.
“As we embark on this fresh journey, I want to assure you—the times may have changed so much, but Honda’s commitment as the power of dreams has only grown through the years. Please watch out for new technologies to be launched very soon, including e:HEV hybrid electric vehicle that doesn’t just have a hybrid emblem, it truly delivers,” said Miyake at Crimson Hotel in Alabang City.
The commitment to continue improving sales and after-sales operations is a persisting corporate mantra that Miyake aims to deliver throughout her tour of duty in the Philippines.
“HCPI will navigate uncertainties and pursue innovations that help people’s lives in a meaningful way. We have resolved to rise better equipped to serve our customers with the changes in their needs and lifestyles. This is our Honda’s DNA. We can see how 2023 is shaping up to be a very exciting year with the All-New Honda BR-V and the All-New Civic Type-R,” she said.
Miyake succeeds Masahiko Nakamura who will assume a new post in Honda Cars Korea effective April 1, 2023.
Miyake held different management posts at Honda Motor Co. Ltd. headquarters in Japan and handled overseas markets such as North and South American countries. In her 23 years in Honda, Miyake gained expertise in automobile sales, parts export, logistics, and business planning operations. Most recently, she was in charge of the export planning department of Honda’s global automobile business.
Miyake will be key to the expansion of Honda’s business, particularly in leading the company towards carbon neutrality for all products and corporate activities. One of Honda’s corporate long-term goals is to achieve 100-percent electrification of automobiles by 2040.
Outgoing Honda Philippines’ president Nakamura expressed confidence that Miyake’s leadership would further drive the company to achieve better performance.
“Thank you very much for your continued support to HCPI. The past three years have been challenging, but we also learned so many things. What I will remember more is how we all worked together and came out better than before. I am thankful for the dedication of Honda Associates and our business partners. We will continue to improve keeping in mind our purpose,” said Nakamura.