Restaurant chain operator Jollibee Foods Corp. is venturing into two new territories next year with the opening of stores in Scotland and Malaysia.
Jollibee said in a statement the opening of homegrown restaurant brand Jollibee in new markets was part of the group’s overall strategy to accelerate global expansion and widen customer base.
The company is also set to open its 150th store in Vietnam early next year. Vietnam is home to Jollibee’s largest store network outside the Philippines.
“We’re excited to bring the Jollibee brand to more countries around the globe–in line with our mission of serving great-tasting food,” said Ernesto Tanmantiong, chief executive of Jollibee Group.
“Despite the challenges of the pandemic, we continue to open more Jollibee stores and are glad to see the community’s support wherever we open. We look forward to bringing the joy of eating to more and more people in different parts of the world, sustaining our growth momentum as we enter 2022.”
Jollibee’s first store in Malaysia will be located in Sunway Pyramid Mall in Kuala Lumpur.
Together with its joint venture partner, the fast-food giant said it planned to have 120 Jollibee stores in Malaysia within the next ten years.
Scotland is part of the four countries that make up the United Kingdom and is the second-largest in terms of population with over 5 million people.
“We can’t wait to serve Jollibee’s Chickenjoy and other favorites in Scotland, Malaysia and Vietnam, and we look forward to opening more restaurants there in 2022 and beyond,” said Dennis Flores, [resident of Jollibee Europe, Middle East, Asia and Australia.
Jollibee operates in 34 countries, with over 5,800 stores globally with branches in the Philippines, United States, Canada, the People’s Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, Japan and India.
It also owns eight wholly-owned brands and six franchised brands. It is the majority shareholder of The Coffee Bean and Tea Leaf and SuperFoods Group that owns Highlands Coffee and PHO24.