BPI-Philam, a strategic alliance that allowed the AIA Philippine American Life and General Insurance Company to offer insurance through the Bank of the Philippine Islands, unveiled its new identity as BPI AIA.
As a redesigned brand, it will use its global heritage to fulfill its commitment to provide accessible, affordable and personalized insurance for Filipinos.
Founded in 2009, the firm is among the top insurance companies in the country recognized by the Insurance Commission. BPI is the first bank in the Philippines and Southeast Asia, with a heritage of solid trust, financial strength, and innovation over the past 170 years.
AIA Philam Life, meanwhile, is a market-leading insurance company for over 70 years under the AIA Group, the largest independent publicly listed pan-Asian life insurance group, with a presence in 18 markets across Asia Pacific. Having recently renamed to AIA Philippines, BPI-Philam evolves to follow suit.
The change is a move to align with the bigger umbrella AIA Group.