Phoenix Petroleum Philippines said it is bringing its product line of lubricants to Indonesia as it expands presence across Southeast Asia.
“Indonesia currently has the highest motorcycle and car population in the region. We are excited that a homegrown Filipino brand has grown so tremendously and has finally arrived. Phoenix Petroleum has proven itself to Filipinos by offering excellent-quality products, and now, we have the opportunity to bring value and the best experience to Indonesian motorists,” said Phoenix vice president for integrated marketing and strategy Ma. Celina Matias.
The PNX lubricants brand will be the company’s market-entry product under newly-established subsidiary Phoenix Petroleum Indonesia.
Based in Jakarta, the full PNX lubricants portfolio will be available for consumer and commercial vehicle segments, including motorcycles and cars through selected distribution partners in the country.
Matias said the product lines under PNX lubricants were specifically designed to address the traffic and weather conditions in Indonesia, making it their best motoring ally on the road.
“Our motorcycle engine oil, PNX Cyclomax, is formulated with Heat Guard additive to prevent the engine from overheating, ultimately, helping our customers accomplish their daily goals or tasks without facing a lot of drama on the road,” said Matias.
Phoenix Petroleum Indonesia is an addition to the Phoenix Group’s portfolio of overseas ventures, which also includes an oil and LPG trading desk through PNX Petroleum Singapore and its LPG marketing and trading venture holding office in Ho Chi Minh under Phoenix Gas Vietnam.
“Indonesia is one of the biggest and prominent downstream markets in Asia, so we saw it as a great opportunity for the company to participate in and expand its portfolio. With PNX Lubricants, we are expanding our reach to a new territory, becoming a reliable partner to even more motorists in South East Asia,” said Phoenix Petroleum president Henry Albert Fadullon.
Established in 2002, the company has grown not only as one of the biggest oil companies in the country, but also evolved as a multi-industry institution.
From petroleum, it has expanded its businesses to convenience store retailing, LPG, asphalt, digital payments and e-commerce.
The company recently introduced the Phoenix Block, a new retail concept that serves the varying needs of customers in a multi-purpose site that gathers its brands and showcases the strength of its increasingly diversified portfolio.