Fastfood chain operator Jollibee Foods Corp. said it will open this month a flagship store at the historic London West End, the main commercial and entertainment center in the United Kingdom.
“Bringing Jollibee to London’s West End is part of our continued commitment to expand in Europe and bring our delicious crispy Chickenjoy to more people around the world,” said Jollibee chief executive Ernesto Tanmantiong.
“Globally, Jollibee Group plans to open 450 restaurants across its brands this year with the long-term goal of being one of the world’s top five restaurant operators. We know customers are excited to try new restaurants and visitors will return to key tourist destinations like central London, helping to fuel the capital’s restaurant industry,” Tanmantiong said.
Jollibee’s new store, the fourth in the UK, is located at London West End’s Leicester Square and is set to open on May 20.
The opening comes as Jollibee continues to serve the mainstream British market, which comprises 75 percent of customers in its latest U.K. stores.
The company sold over three million pieces of chicken to the British people, number that is expected to rise to 15 million by the end of 2022.
By 2025, Jollibee intends to have 50 stores across Europe, including its first restaurant in Spain.
“Opening in central London in such an iconic location is a huge step forward for Jollibee. Behind the scenes, we have been perfecting our new menu items as well as planning our brand-new restaurant design. The store in Leicester Square is designed to provide impeccable customer service. We want to provide the best experience for our customers, from ensuring each menu item is of the highest quality down to the comfortable seating.” said Dennis Flores, president of Jollibee Europe, Middle East, Asia and Australia.
Jollibee Europe business head Adam Parkinson said the group was on track for continued growth across the U.K. and Europe.
“The London community is keen to return to socializing with friends and sharing great food. Our London West End restaurant will be a fantastic place for our customers to spend time, try out our delicious menu, and just relax—something I think the U.K. is craving right now,” Parkinson said,
Jollibee Group is one of the fastest-growing Asian restaurant companies in the world. It operates in 33 countries, with over 5,800 stores globally.