EMPG, one of the leading digital classifieds groups in Asia, announced the acquisition of Lamudi Global which has businesses in the Philippines, Indonesia and Mexico.
The group said the acquisition took place before its merger with OLX Group’s businesses in Middle East, North Africa and South Asia that raised EMPG’s valuation to $1 billion.
EMPG said it also acquired Thailand’s top marketplace Kaidee in February, which along with the Lamudi Global transaction, marked a strong push into Southeast Asia for the group.
EMPG owns and operates Bayut in the UAE, Saudi Arabia and Jordan, Zameen in Pakistan, Bproperty.com in Bangladesh and Mubawab in Morocco and Tunisia, alongside Kaidee. It now also owns and operates Dubizzle in the UAE, OLX Pakistan, OLX Egypt and OLX Lebanon, in addition to several other OLX platforms in the GCC.
Lamudi was founded in 2013 as an online property platform focused on emerging markets. Lamudi is currently a well-established player in the Philippines, Indonesia and Mexico.