Online quick-commerce platform foodpanda Philippines announced Monday the change in its legal corporate name to Delivery Hero Philippines Inc., reflecting the company’s role as part of the Delivery Hero Group, while continuing to use the “foodpanda” brand name.
“With the change in our corporate name, we are proudly representing our parent company in Berlin and regional headquarters in Singapore, while continuing to proudly fly the foodpanda flag along with our colleagues across Asia,” said foodpanda Philippines managing director Daniel Marogy in a statement.
Berlin-based online food delivery giant Delivery Hero acquired foodpanda in 2016, shortly before the former went public on the Frankfurt Stock Exchange, and a few years before the whole global online food delivery sector went into hypergrowth due to increased demand during the pandemic.
Delivery Hero in 2019 acquired a $4-billion majority stake in South Korea-based Woowa, which operates the country’s largest online food delivery service, and in the process creating a Singapore-based joint venture that will oversee all Delivery Hero’s operations in Asia, including foodpanda.
“The formation of Delivery Hero Asia is an exciting one as it opens the door for many synergies and collaborations between Woowa and other foodpanda markets, not to mention the dynamic relationship we already have with Berlin,” Marogy said.
He said the company already notified its partners that all invoicing, relevant marketing materials and other related legal and commercial documents were rebranded following February 2022, when the corporate name change to Delivery Hero Philippines Inc. became official.
“We are excited to continue working closely with our partner vendors and delivery partners across our ecosystem and provide them the same high level of service and professionalism,” Marogy said.
The announcement came as foodpanda celebrates its 8th anniversary in the Philippines in June 2022, with month-long festivities that include carnival-themed mall caravans, outreach programs, exciting promos for customers, appreciation day and other activities for riders and other celebrations.
“With this new chapter as Delivery Hero Philippines, we hope to make an even greater impact on the digital food space,” Marogy said.