KKR, a leading global investment firm, agreed to invest $45 million, to lead the Series C funding round for GrowSari, a B2B e-commerce platform serving micro, small and medium-sized enterprises in the Philippines.
KKR’s investment in GrowSari will support the company’s expansion into more regions across the Philippines and strengthen its financial services capabilities.
Founded in 2016, GrowSari is a leading tech-enabled B2B platform that helps the Philippines’ small physical retail stores, including neighborhood retail shops (sari-sari stores), roadside and market shops (carinderia), and pharmacies, enhance their service levels and access a wider range of products and value-adding services. This allows the stores to provide local communities with more comprehensive offerings, including digital services.
GrowSari is present in 220 municipalities in Luzon and offers over a hundred types of different services including making bill payments, telco reloads, and wallet top-ups, as well as procurement services for common retail goods and pharmaceutical medicines.
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