PHirst Park Homes Inc., the affordable housing unit of Century Properties Group Inc., said Tuesday it acquired a 30-hectare property in Batulao, Nasugbu, Batangas.
PPHI president Ricky Celis said in a statement the company would allot P550 million in capital expenditures for the Nasugbu project which would be developed in phases.
“Before we end the year 2019, we achieved another milestone as we acquired one of the prime properties in Nasugbu, Batangas. We are very much excited for the opportunities to develop this into a showcase community,” Celis said.
Phase one of the Nasugbu project will be launched in the first quarter of 2020, but the initial pre-selling for the first 13 hectares with 1,021 units started this month.
Celis said the masterplan would be more distinctive in terms of design compared to other PHirst Park Homes brand as it would have new components such as a commercial center and new house models that are eco-friendly. It will also have wider road networks and more amenities or open spaces.
The project is conveniently located along Nasugbu Highway, which is a 1.5-hour drive from Manila via the Sta. Rosa-Tagaytay Road. It is also a 20-minute drive from Tagaytay City and a 42-minute drive to the beaches of Nasugbu. The project will soon have a direct access to the Cavite-Tagaytay-Batangas Expressway which connects Silang, Cavite to Nasugbu, Batangas Road.
“Future residents will get to experience a world-class development at an affordable price point. People can jog in the streets freely, kids can play in the park, or throw a party at the clubhouse”•and be rest assured of utmost security and peace of mind when you are inside the PHirst Park Homes project,” Celis said.
PPHI earlier launched five projects that cover a total of 91 hectares and 8,799 units valued at P14.4 billion.
They include the 26-hectare PHirst Park Homes Tanza (Cavite), the 20-hectare PHirst Park Homes Lipa (Batangas), the 18-hectare PHirst Park Homes San Pablo (Laguna); 11-hectare PHirst Park Homes Pandi (Bulacan); and 9-hectare PHirst Park Homes Calamba (Laguna).
The company is expected to roll out 10 more out of 15 masterplanned communities in north and south Luzon with 33,000 homes by 2023 to help address the country’s 6.6 million housing backlog.