PLDT Global Corp. and Free Bee have teamed up with retail giant SM Supermalls to delight overseas Filipinos this holiday season.
The Dear SM Santa campaign is a digitized mailbox where kids and kids-at-heart can submit their Christmas wishes to Santa online. Offline participants may also submit their letter at SM Santa mailbox stations in participating SM malls
Through the partnership, overseas Filipinos all around the world can participate in the promo through a direct link from the Free Bee mobile app. By submitting a letter to SM Santa via Free Bee, overseas subscribers are also rewarded with a 3-minute premium call to their loved ones back home.
Free Bee has become the go-to calling app for Filipinos living and working abroad. The ad-based solution delivers a two-minute free international call to the Philippines, even if the recipient is not connected to the internet or does not own a smartphone.
“We know how important it is for Filipinos to stay connected to their families back home, and to participate in family Christmas traditions even from afar. That is why, together with SM, we are happy to be able to extend the reach of the Dear SM Santa campaign to our global Filipinos while rewarding them with more minutes to call their loved ones this holiday season,” said Albert Villa-Real, chief commercial officer of PLDT Global.