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Friday, March 29, 2024

Portraits of InLife ‘Sheroes’ influencers

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Insular Life, the first and largest Filipino life insurance company, teamed up with IFC, a member of the World Bank Group, to launch a program that is expected to impact the lives of one million Filipino women. Called InLife Sheroes, it will provide risk mitigation solutions throughout their lifetime and educate them on financial management, health and well-being. 

InLife Sheroes introduced its pioneer class of influencers – Amina Aranaz Aluman, Sherill Quintana and Rose Fres Fausto. They are women of success and substance who made an impact on the lives of others through their craftsmanship, advocacies and persistence. 

Another InLife Sheroes influencer is the civic group Negros Women for Tomorrow Foundation.  NWTF has been a catalyst for social change and a fitting advocate for Filipino women.  

Portraits of InLife ‘Sheroes’ influencers
InLife ‘Sheroes’ influencers

As influencers, they will use their status, expertise, and reach to help more Filipino women gain knowledge and training so they can create a future of financial empowerment.  

Amina Aranaz Alunan is the creative mind behind the eponymous fashion accessories brand Aranaz and the founder of the country’s first specialized design college, SoFa Design Institute.  

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As a fashion brand, Aranaz has been elevating Filipino artistry and craftsmanship in the international fashion market since 1999. Aranaz craft collections echo the history behind the Filipino brand, and its commitment to promoting local artisans and handmade products. 

SoFa Design Institute is an organization that empowers young students to pursue their dreams in the creative arena. Established in 2007 as the School of Fashion and the Arts, the institute evolved into a comprehensive design school having included interior design in its academic programs.  

Amina also sees insurance as another tool to help entrepreneurs like her secure their hard earned capital. 

Sherill Quintana embraces every opportunity to inspire more women to take charge of their financial well-being. This is her way of giving back to the women entrepreneurs who stood as her mentors when she was establishing Oryspa as a Filipino brand.

Oryspa is a pioneering rice bran-based health, beauty and wellness product which started production more than ten years ago. 

Portraits of InLife ‘Sheroes’ influencers

Sherill stumbled upon an ingenious idea to use rice barn locally known as “darak” for health and wellness products which became the brand we know and love today as Oryspa. 

Today, Oryspa’s essential oils, stress, and pain relief products, bath and body essentials, and baby care line are sold in 58 franchisees and distribution stores here and abroad, and four company-owned outlets nationwide.  

Investment banker turned full-time homemaker Rose Fres Fausto sharpens and shares her financial skills through her books, website, social media channels, weekly columns, and insightful talks. 

Anchored on FQ or financial intelligence quotient, Rose’s fqmom.com simplifies the principles of behavioral economics as she tackles financial literacy at the backdrop of family and relationship situations, as well as women scenarios. 

Rose notes that despite the crucial importance of personal finance, most people do not have the proper training for it, as manifested in “smart, industrious middle-aged and senior citizens not prepared for their retirement, despite having been gainfully employed during their younger years.”

Rose underscores the essential role of an FQ mother – a term she defined as someone who believes in the importance of raising her children with high FQ. 

Founded in 1984 as a non-government organization with the dreams to help women and contribute to poverty alleviation efforts, Negros Women for Tomorrow Foundation now serves almost 400,000 clients. 

The foundation has 130 branches in Batangas, Laguna, Palawan, Panay, Negros, Cebu, Bohol, Samar and Leyte.  

In order to improve access to financial and non-financial support for its clients, the foundation primarily provides Grameen based micro-financing and developmental services.  

The foundation’s two core projects namely Dungganon and Kasanag with direct English translations of noble and light, respectively, help women live decent and manageable lives.  

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