When Kassy Pajarillo-Braganza lost her job as a hotelier in the early part of 2018, she started her own startup venture with $90 in her pocket and capitalized on her LinkedIn network.
“It all started because I lost my job in 2018 and at that time I was looking for a job, and LinkedIn has always been a place I go to,” Braganza says in a virtual interview.
Today, Braganza, who lives in Parañaque City with her husband Raymond, mentors students from all over the world, including a four-time Olympian from Europe, on how to earn more while working fewer hours.
“I work three to four hours a week and am just zoning to what I am good at,” she says.
Braganza is a top LinkedIn trainer and the founder of Peopable Worldwide Corp. which helps individuals and companies leverage on the power of LinkedIn on curating employee ambassadorship and advocacy programs, influencer marketing strategies, and how individuals can drive their career through responsible social media marketing and personal branding.
She says Linkedin, a social media platform for professionals and businessmen, played a pivotal role in making her dreams come true. As a LinkedIn trainer, she traveled the world and spoke in different countries to inspire, motivate, coach, and work with soul-led clients.
Braganza, who has extensive training in the field of Hotel Administration, launched The After Six Club—a platform for collaboration, relationships, and connecting humans. She studied Culinary Arts and Events Management at De La Salle-College of Saint Benilde, was a distance learning scholar at Cornell University School of Hotel Administration and took an online mini course in University of Pennsylvania-The Wharton School.
She established Power Profile Biz Accelerator—a 12-month program where aspiring entrepreneurs can learn about a seven-figure business-in-a-box solution that can help them set up a profitable consulting and coaching business online.
When the coronavirus pandemic halted economic activities in March 2020, she pivoted her business to offer an eight-week master class online which quickly gained a following. It grew into a six-figure generating venture in less than 90 days amid the pandemic.
Braganza says going digital is the new norm not only for entrepreneurs but also for self-employed individuals.
“This is the new way or new normal. I would like to think that 2020 is a global reset, not just for the Mother Earth, but also in the way of doing things. I see more consultants now,” she says.
“I have been a consultant for businesses, in and out. And I love the way we get to do things because it streamlines to what you are good at and what your passion is,” says Braganza.
She also sees the corporate structure changing. “The corporate ladder does not really have a big effect. I don’t see that ladder anymore because again it is now according to specific skills,” she says.
Braganza says that Power Profile Biz Accelerator helps individuals to focus on what they are good at, what are soulful for them and the people whom they love to work with.
Among her mentees are a graphic designer, a wedding videographer, and an Olympian who are now raking in multiple-six to seven figures while working less than 15 hours a week.
“I’ve helped entrepreneurs start building their economy and design their legacy, from freelancer to CEO. I want to enable dreams and empower many to start an online business and have the freedom they desire with intention,” she says
She says taking that radical step and making that one empowered decision open up endless possibilities.
“I guide them how to have spacious, breathable schedule. I guide them to go to the path they love most and how to monetize it. I guide them on how they can actually gain clients without being salesy or pushy. It is really more about attraction marketing in terms of having soul-aligned clients come to you,” says Braganza, who serves as the Chief Encourager of Power Profile Biz Accelerator.
“I believe that every person on earth has a powerful profile. All you have to do is find your voice, which is according to what you love and what you believe in. I also call it conviction marketing,” she says.
“My fulfillment is sharing and being part of my mentees’ transformations. I get to witness and become part of their lives, making things possible and helping them realize that their aspirations and desires are within reach. It’s also having to wake up every day excited to serve and being able to spend time with intention and purpose,” she says.