Grab, the leading mobile application in Southeast Asia, said it expanded its food delivery service in Iloilo to promote culinary tourism and bring more livelihood opportunities for residents through technology.
“As we expand GrabFood’s operations in the Philippines, we recognize that our job doesn’t end after delivering a meal to our consumers. We are inspired by our deeper goal of delivering positive impact into the lives of our partners and the people who take pride in the development of their city,” GrabFood Philippines head EJ Dela Vega said.
He said the introduction of GrabFood in Iloilo was not only expected to banner and democratize access to the best of Iloilo cuisines, but also to expand economic opportunities for local businesses and create jobs for delivery-partners.
The Department of Tourism listed Iloilo as a priority tourism area and a MICE (meetings, incentives, conferences and exhibitions) hub because of its delectable recipes and multitude of gastronomic experiences, rich cultural heritage and its charming people.
GrabFood is now in 37 cities in the Philippines and expects to sustain expansion to enable more income-generating opportunities for merchants and delivery-partners and bring the best of Filipino food cuisine to consumers.
Grab introduced GrabTaxi in Iloilo city in 2015 and have since become a reliable transportation option in the area.
GrabFood teamed up with the local restaurants and famous chain establishments in Iloilo including Jo’s Chicken Inato, Lechon House, Loco Local Coffee, Netongs, Lar’s Buko Batchoy Eatery, Kucho, Harry’s Seafood Bistro, Floyd Famous BBQ, JD Burger Project and MYO Cafe.
“Grab is a proud partner of the local government of Iloilo. We will always look for ways to offer a fun and memorable Dinagyang Festival experience through our everyday services,” Dela Vega said.
Grab is the number one food delivery platform in the Philippines according to a market research done by Kantar in the third quarter of 2019, with 76 percent of Filipino respondents choosing GrabFood over other app-based food delivery brands.