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Thursday, April 25, 2024

Iconic fashion platform marks anniversary with new leadership

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Asia’s leading lifestyle and fashion destination, Zalora celebrates its 11th year in the Philippines with new milestones set to revolutionize the digital ecosystem.

The top fashion platform is setting new goals under the new leadership of ZALORA Philippines CEO, Aashish Midha. Midha took over the post previously held by former CEO and co-founder Paulo Campos III.

New Zalora CEO Aashish Midha

An alumnus of Duke University, Fuqua School of Business, with a Masters in Quantitative Management as well as an MBA graduate in Marketing and Operations from the Indian School of Business, Midha acquired a professional insight on entrepreneurship. Prior to being the CEO of ZALORA PH, Midha held the position of revenue director, a testament to his capabilities in strategizing growth and measuring success.

As ZALORA enters its second decade, Midha aims to strengthen the brand’s presence by becoming the strategic wholesale digital distributing partner of more fashion and lifestyle brands across South East Asia.

With the best interest of the consumers and brand partners in mind, Midha brought in new milestones for ZALORA such as the overall growth for the MCX Warehouse, as well as capitalizing on the Fulfilled by ZALORA (FBZ) and One Stock Solution (1SS) marketplace models.

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As a platform, ZALORA’s exponential growth spans the entire region and is now home to thousands of brands in 8 countries such as Malaysia, Brunei, Singapore, Hong Kong, Taiwan, Macau, the Philippines and Indonesia. With brand offerings that provide a full spectrum of price ranges and styles, ZALORA remains to be the ultimate place to shop for the most desirable international and local brands.

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