A record number of attendees is expected at this year’s Franchise Asia Philippines Expo as more than 500 local and foreign franchisers present their proven business concepts from Oct. 14 to 16 at the SMX Convention Center in Pasay City.
The three-day International Franchise Expo, organized by the Philippine Franchise Association, returns to the physical stage since 2019 to rekindle Filipinos’ entrepreneurial spirit with the theme Live.Love.Franchise.
“We are witnessing the renaissance of entrepreneurship in the country as proven by record-breaking attendance at the two physical expos that the PFA conducted this year in Xavier School and Cebu. This gives us confidence that the International Franchise Expo at the SMX Convention Center will also attract huge crowds and spur anew the creation of business and job opportunities for our fellow Filipinos just as it has always done,” PFA president Sam Christopher Lim said.
“This will be one of the most exciting Franchise Asia Expo ever. The past two years has brought in a lot of new and exciting Franchise concepts that’s why almost half of the exhibitors this year are first time exhibitors. And about 1/5 of the brands are from international markets such as Taiwan, Korea, Australia the US and more,” Lim said.