Century Properties Group Inc. said its affordable housing unit plans to launch two more house-and-lot developments in Laguna and Batangas that will generate P3.5 billion in revenues.
CPG said in a statement the two projects of PHirst Park Homes Inc. would initially offer 1,912 units.
“We are launching two more projects before the end of the year in line with our goal of rolling out 33,000 homes by 2023,” PPHI president Ricky Celis said.
“With the consistently strong market demand, PHirst Park Homes continues to be bullish in expanding its footprint in key growth centers in Luzon. We hope families can also take advantage of the opportunity this season to own a brand-new house and lot at a very good price” he said.
The residential project in Laguna is located in a nine-hectare property in Calamba with 891 units slated for launching on Nov. 23 while the project in Batangas is situated in a 13-hectare lot in Nasugbu, Batangas with 1,021 units to be offered to homebuyers by December 2019.
PHirst Park Homes currently has four existing projects in Pandi (Bulacan), Tanza (Cavite), Lipa (Batangas) and San Pablo (Laguna).
With the addition of the two projects, PPHI collectively launched 117 hectares of property with a total of 10,839 units valued at P19 billion. The company already completed 517 units and sold 4,630 homes valued at P7.7 billion as of October 2019.
PPHI said it was redefining the affordable housing segment in the Philippines by integrating the 4Cs in all its developments: complete, conceptive, connected and convenient.
Homes are delivered complete and finished with a flooring, ceiling, bathroom fixtures, a gate and a fence. Each PHirst community has conceptive amenities with WiFi zones and shuttles. They offer convenient payment terms.
“PPHI goes beyond the basics as we bring various innovative design concepts and amenities that would allow residents to fully enjoy their hard-earned investment. By the end of this year the company will also launch a new system that would further simplify the buying experience to make it easier for buyers to own their very first home,” Celis said.
PPHI projects offer an expandable two-story house and lot that starts at P1.3 million.
PHirst Park Homes is a joint venture company of CPG and Japan’s global business enterprise Mitsubishi Corp.
The company targets to roll out 11 out of 15 master-planned communities in the next four years to address the country’s reported backlog of 6.6 million housing needs.