The Bureau of Foreign Trade of Taiwan has launched “Meet Taiwan,” a Mice (meetings, incentive travel, conferences and exhibitions) promotion in Manila, ahead of the lifting of visa requirement for Filipino travelers later this year.
To make events easier and hassle-free, Taiwan plans to extend visa-free privilege to Filipinos, with a formal announcement expected by September 2017.
Holders of valid visa or permanent resident certificate issued by Australia, Canada, Japan, Korea, New Zealand, any of the Schengen countries, the United Kingdom, or the United States, are eligible for the visa exemption program.
Meet Taiwan’s first networking event in Manila aims to introduce to the country Taiwan’s vast incentive travel options, Mice facilities and numerous resources.
Meet Taiwan executive director Lily Su, brought over participants from Taiwan hotel representatives, travel agencies, professional conference and exhibition organizers, events companies to meet Philippine corporate buyers, and travel trade executives.
Meet Taiwan introduces three themes woven into its “Asia Super Team” marketing campaign for Southeast Asian countries: team building, work and life balance and CSR activities.
“The Mice agencies in Taiwan particularly travel agencies, hotels and conference/exhibition companies are famous for their creativity and innovation. We hope more companies in the Philippines would come to join us and learn about Taiwan’s vast MICE opportunities,” Su said.
The networking event in Manila also targeted Taiwanese companies operating in the Philippines and who may bring their employees to Taiwan for meetings, trainings and leisure/travel. With this program, Taiwan hopes to bring more Mice visitors from the Philippines.
Meet Taiwan underscores the region’s strengths and privileges that hope to put Taiwan in the Mice spotlight in the Southeast Asian region.
It has implemented a number of successful programs that push for Taiwan’s role as a major player in Mice in the Southeast Asian region.
The Bureau of Foreign Trade under the Ministry of Economic Affairs have been aggressively improving Taiwan’s Mice industry since 2009. For continued investment in the industry, Taiwan’s Mice Promotion Program or Meet Taiwan, was launched to steer Taiwan’s Mice industry to penetrate the global market.
Taiwan’s Mice Promotion Program is aimed at turning Taiwan into a leader for outstanding Mice services with the long-term objective to enhance the quality and efficiency of services, strengthen Taiwan’s brand and sharpen the competitive edge in the global market and make Taiwan one of the top destinations for Mice business.
The task force under the program will continue to exploit advantages of Taiwan’s Mice industry to attract more business opportunities, maximize the visibility of Meet Taiwan and increase international recognition of Taiwan’s Mice industry.
By doing so, Taiwan’s Mice industry services could become more visible internationally, bringing more international Mice events to Taiwan.
Meet Taiwan provides incentives and measures to land better business opportunities and boost industry growth.
Mice initiatives have helped bolster Philippines-Taiwan relations in recent years. Taiwan has been among the country’s top five sources of investments.
A major investor throughout Southeast Asia, Taiwan has made a strong imprint in a wide variety of industries in the Philippines, among them electronics, telecommunications, information technology and construction.
Founded in 2015, Meet Taiwan has achieved significant gains since its inception. According to statistics released by the International Congress and Convention Association, Taiwan ranked fourth in Asia, exceeding Singapore, Thailand and India in 2015.
Taiwan, the 24th largest economy in the world, is the eighth-largest trading partner of the Philippines, with $7.1 billion worth of bilateral trade in 2016, according to Global Trade Atlas.
Corresponding to Taiwan’s New Southbound Policy, an important program objective for 2017 is to increase the visibility of Taiwan companies at major events in Asean.
More efforts will go to attract visitors/buyers from 10 Asean countries including the Philippines, six South Asian countries, New Zealand and Australia through Mice events.
Taiwan is looking forward to substantially expand its economy through infrastructure and public enterprise investments in 2017.
Taiwan currently hosts some 135,000 Filipino workers and has consistently been a source of substantial development cooperation assistance, particularly in industrial design, agriculture, aquaculture, weather forecasting and technical skills training.
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