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Friday, March 29, 2024

Nissan PH accelerates electrified mobility

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Nissan Philippines Inc. accelerates electrified mobility strategy in line with the parent company’s plan to introduce 23 electrified models by 2026 and 15 electric vehicles by 2030 globally.

Nissan Philippines president Juan Miguel Hoyos said the company is strengthening the Blue Switch program–a partnership with like-minded companies and government agencies to harness the capabilities of electric vehicles on top of mobility functions.

“We are strengthening this initiative by welcoming more partnerships with organizations who share with us the same vision,” Hoyos said Friday at the second day of the 10th Electric Vehicle Summit held at the SMX Convention Hall in Pasay City.

Blue Switch is a program that opens partnerships between Nissan and public and private sectors to address social concerns by leveraging the unique capabilities of electric vehicles for purposes beyond mobility,

Nissan teamed up First Gen Corp.for the launch of its GreenWheels Project which continuously developing a fast EV charging station powered by renewable energy.

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Nissan also engaged the Department of Energy, Philippine Disaster Resilience Foundation, Gawad Kalinga, Mad Travel, Gateway Group, Manila Electric Co., Power & Equipment Supplies Inc. and the Electric Vehicle Association of the Philippines to join the program to further expand electrification of mobility in the Philippines.

Nissan also worked with the Department of Tourism to promote the development of eco-tourism and successfully deployed the Nissan LEAF, the firm’s first fully-electric sedan, to aid in disaster response among distressed communities in Cebu and Tacloban by providing emergency power to hundreds of families.

It also launched the e-POWER technology in the Philippines with Nissan Kicks in August 2022.

Hoyos said the car firm is committed to a more resilient future for the Philippines. The company has been working towards this goal through Nissan Ambition 2030 program–a long-term goal towards cleaner, safer and more inclusive transportation and mobility.

“We also believe that this is in line with our vision for the company, and the lasting legacy we want to leave for future generations,” Hoyos said.

“With the recent passage of the Electric Vehicle Industry Development Act into legislation, Nissan in the Philippines is committed to supporting the expansion of charging infrastructure and the interoperability of charging protocols,” Hoyos said.

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