AC Motors introduced Trade+, a platform that offers fast and convenient used car online selling and trade-in program.
The program provides diverse channels not limited to the trade-in business. It is a hybrid traditional and online vehicle auction for new buyers and existing owners that streamlines the entire process of selling used cars.
It features a five-day turnaround time—from inspection to auction and payment. Trade-in is not limited to AC Motor brands. Customers can swap used cars of any brand for brand-new vehicles on reasonable conditions.
AC Motors noted that the Philippine car market is unique as most first-time buyers would opt for budget-friendly deals.
“The market’s aspiration, however, still leans towards owning a brand-new car despite the growing popularity of the used car market,” the company said.
“Used cars have traditionally been the primary choice of budget-conscious buyers, but with the recent economic downturn in the wake of the pandemic, many buyers still aspire to own a new car that comes complete with the latest technology and features, and most importantly, peace of mind,” it said.
Customers can trade in their old vehicles—no matter the brand—and drive home with a brand-new vehicle from AC Motors. Customers are assured of a quick, efficient, and safe process. They also have the option to just sell their used vehicles and not trade in.
AC Motors said the program offers the best vehicle value pricing judging by the speed of instant appraisal by valuation experts and the convenience with an integrated service that suits customer needs.
It said while the trade-in programs gained popularity and market acceptance, what was missing is a platform and system to benefit both clients selling their vehicles and companies willing to use the transaction as equity for a brand-new car.
AC Motors said existing trade-in programs take an inordinate amount of time of up to three months before a transaction is completed. The lag time also delays the new-car purchase, risking the customer’s interest in the product and brand altogether.
Another challenge is the risk of losing equitable market value for the car to be traded, opening up opportunities for undesirable parties to take advantage of customers willing to trade their vehicles.
Instead of the dealer chalking up a sale of a brand new model, the delay would turn a mutually beneficial opportunity around completely, often leading to irreversible negative customer experience.
AC Motors has 30 years of industry experience and offers over 50 vehicle models, flexible finance and insurance options, and an in-house team of evaluation experts.
AC Motors is a portfolio company of AC Industrials, Ayala Corp.’s holding and investment firm for industrial technology, manufacturing and vehicle distribution, and retail interests. It houses global automotive brands Honda, Isuzu, Volkswagen, Kia, and Maxus.