Filipino youth aged 18 to 24 years were the main conversation drivers in the 2022 Philippine elections, according to a study organized by FleishmanHillard in Manila, along with research and analytics unit True Global Intelligence.
The findings showed the growing influence of Filipino millennials and Gen Z in shaping social media discussions. The published report revealed that much of the demographic users driving social media conversations across different platforms are women at 60 percent and netizens aged 18 to 24 years old, at 59 percent.
“Women and the youth are the main actors in influencing discourses online. The data showed us that these demographics were the most vocal in expressing concerns about fake news and deliberate disinformation on social media,” said FleishmanHillard in Manila senior vice president Anna Patricia Malay.